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Posts Tagged with: Analytics

10 posts found

How to Understand Viewer Personas to Drive Video Engagement

4 MIN TO READ Ever spend a ton of time and money producing a video, only to get a lackluster number of plays, and zero engagement from your viewers? Clearly, you missed the mark somehow. We all have at some point. The key is to learn how to avoid falling flat with your video content. By researching your audience, and understanding your target viewers, you…

What is a High Performing Video?

6 MIN TO READ Research projects that online video traffic will quadruple by 2020. To take advantage of this compelling trend, it’s critically important to optimize your video marketing strategy to make sure you’re getting a good return on your investment. Professional video hosting providers, like SproutVideo, can furnish you with an array of analytics tools to help. Here’s a brief overview of the metrics that we think will…