4 MIN TO READ Even seasoned video marketers wonder from time to time whether they’re creating the right videos to push viewers along the various stages of the sales funnel. Are your marketing videos moving viewers from the awareness phase through to the purchase phase? Are there any gaps in your video marketing strategy? In this blog, we look at the different stages of the sales…
4 MIN TO READ If your brand needs to connect with a new audience – or even reconnect with an old one – there’s no better way than video. Whether you recently changed your core message, introduced an exciting new product range, or want to engage with an entirely new target market, video will enable you to stay relevant. Even better, your audience can enjoy, take…
4 MIN TO READ Fact: your customers are more persuasive than you. When it comes to telling others how great your organization is, a testimonial from a customer is hugely compelling. A video testimonial featuring happy customers is something that every business should produce. But, not all video testimonials are created equal. With this guide, you can make your video stand out from the…
5 MIN TO READ Image Credit: katemangostar (Freepik) Video marketing is often touted as on the most highly effective ways for B2B companies to reach new potential customers, capture leads, and grow their business. But, how do you really know if you are getting your money’s worth? In this article, we walk you through how to track, calculate, and improve B2B video marketing return…
3 MIN TO READ Marketing automation tools are a business owner’s dream come true. Want to reach out to every new subscriber in a contextual manner? Nurture leads? Send a special offer after someone watches a product video? Marketing automation platforms can help you do all of that, and more. It used to take a big team to handle all of those campaigns, but…
6 MIN TO READ Inbound marketing is the art and science of attracting people to your website. The goal is to convert them to leads, customers, and eventually, promoters or brand ambassadors. Video can be one of the most powerful tools in your arsenal for inbound marketing. Here’s our guide to leveraging video for magnetic inbound marketing.
2 MIN TO READ The popular image of the cattle industry harkens back to the cowboys of the wild American west, with rodeos and large herds roaming the plains. However, do not make the mistake of thinking of it as an antiquated industry with little innovation or forward progress. Sure, cattle farming looks very different today after a period of scientific advancements in how…
4 MIN TO READ There is only one question that truly counts for online video. It will shape everything, from production to editing to the final product. Read on to find out what it is, and how to answer it properly.
