Give your audience more ways to engage without creating new content. Reformat original video content into different mediums and extend the life of your videos. This practice encourages brand growth by diversifying how customers connect with your content across marketing channels. Start maximizing your video investment with these 10 methods.
6 MIN TO READNot too long ago, 360 video was all the rage. You saw it on Facebook, YouTube, and even in major advertisements. However, after a splashy debut, audiences lost interest, and it largely faded from the mainstream. In this episode of our How to Video: Camera series, we will be discussing the history of 360 cameras, some of the current consumer…
4 MIN TO READJust because nearly everyone is working from home doesn’t mean that your employee wellness program has to come to a screeching halt. Now more than ever, your employees will be turning to any source they can for ways to stay mentally and physically healthy. With the power of video, your employee wellness program can provide exactly what they need. Studies…
5 MIN TO READThis Earth Day, we’re worried about our planet. It seems as though every year brings news of yet another environmental catastrophe, whether it’s an oil spill, rapidly declining populations of pollinators and frogs, or increasingly extreme weather events brought on by climate change. Yet, there are signs of hope. More people are conscious of their impact on the environment, and…
4 MIN TO READIt’s one of those days. Everything is going wrong – products are failing, websites are crashing, and customers are grumbling. Worse, they’re posting about it online for the world to see! Before things get out of hand, you need to start engaging with your customers in a helpful and meaningful way. That’s where video comes in. Video can be a…
6 MIN TO READCorporate communications is more important than ever. It used to mean a stuffy newsletter from a detached higher up sent on a quarterly basis. Or worse, a source of embarrassment for firms. It’s all too easy to leak a misguided memo online these days. However, corporate communications can be a real asset, especially with the introduction of video. From recruiting, to retention, and improving…
4 MIN TO READThere are some shots you just can’t get with a camera on a tripod. In the past, you’d just have to accept that and move on with your life. Today, that’s where drones come in. Increasingly affordable, and very technologically advanced, a drone might be the best purchase you make all year. This post is all about the types of shots…
5 MIN TO READWhether you watched the Olympics or not, one thing is clear: people are getting better and better at sports. One of the most effective (legal) tools being used to enhance performance is video, and the ways in which it’s being leveraged for athletes inspired us to explore how the same ideas could be applied to video marketing. From performance analysis,…
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