In this post, we’re looking at the eight key differences between webinars and live streams, and their respective advantages, so you can make the right decision for your next campaign.

1. Size of Audience

The first major factor in the decision between a webinar and a live stream is the size of your audience. While either tool will work well for hundreds of viewers, live streams are a much better fit for audiences numbering in the thousands.

The most important reason why is because webinar platforms limit the number of participants at around 500 – 1,000. The max we’ve seen is 5,000, though it’s possible platforms we didn’t look at offer more. 

In contrast, a live stream can be attended by many thousands of people; there are no hard limits. If your event has viral potential, or if it’s a major conference or performance, a live stream is the way to go.

Also, even if a webinar platform supports thousands of viewers, some of the most popular audience engagement tools become difficult to manage at that scale. For instance, live chat or Q&A would be overwhelming if thousands of viewers expect a direct response. Since many of the benefits of webinars aren’t applicable to very large audiences, live streams generally make more sense.

Audience Registration and Lead Capture

No matter the size of your audience, webinars and live streams can handle audience registration and lead capture flows with ease.

Some live streaming platforms, like SproutVideo, allow you to gate your live streams with a viewer information form. You can then connect that form to a CRM or marketing platform with one of our native integrations. Or, if you already have a list of viewers, you can grant them access to your live stream.

Webinar platforms typically work in a similar fashion, providing signup forms, or ways to add an existing list of participants. In this particular case, whichever option you choose, you’ll have easy tools for generating leads or registering your viewers.

2. Technological Requirements

The setup for presenters can be very similar for webinars and live streams. Both can be run using just a laptop and a webcam. Or, you can use a more advanced setup with a professional camera and microphone. In this case, you’ll need a U-Tap (or similar video capture device) which allows your computer to recognize that camera as a webcam. 

However, for participants, the requirements can be quite different depending on the webinar software you select. In many cases, webinars require participants to download specific software, and keep it up to date. 

In comparison, live streams are delivered through an online player in a browser window. They don’t require any special software downloads at all. Depending on the size of your audience, and their comfort level with technology, live streams might be a lot simpler and easier to run.

Granted, there are a handful of webinar platforms that also just run in the browser. If you want to ensure an easy experience for viewers, select a platform that requires minimal steps to join an event.

3. Audience Communication Tools

A relatively big difference between live streaming and running a webinar pertains to the tools available out of the box for audience communication. This refers to everything from promoting your event, to calendar invites, and sending reminders or recordings.

Most webinar platforms include the basics for audience communication tools. The email options aren’t always pretty or brandable, but they’ll include all key event information, and plenty of tips for accessing the event. Event reminders and recordings can usually be scheduled automatically with little hassle.

On the other hand, very few live streaming companies offer audience communication tools. If you’re going with a live stream for your event, you’ll need an email service provider to handle all of your audience communications. 

Most businesses have an existing email service provider, like Mailchimp or HubSpot. Depending on your email platform, you can even use workflows or automations to deliver all the right messages at the right time. And, you’ll likely have more control over the branding and appearance of the emails.

4. Where You’re Sharing

With a live stream, there are endless options for how you might share your event. You can use a landing page hosted by your live streaming provider, embed it on your website, or simulcast your live stream to more than one location, including social media platforms.

While some webinar platforms support embedding, and enable you to push your webinar to social media, these aren’t very common features. They’re typically only supported by browser-based webinar platforms, and not by ones that require a software download.

More often than not, webinars are run within the application in a virtual meeting room. You can usually customize the interface with your branding, but the options remain limited in terms of layout and reach.

5. Audience Engagement

When it comes to interacting with your audience during your event, webinars and live streams overlap quite a bit. However, there are some key differences.

Both options work well with live chat features to take audience questions or comments during your event. Still, you’ll have more flexibility with a live stream. If you can embed your live stream player on your website, you can implement any other chat tool alongside it. 

In contrast, webinar platforms have chat features built-in, and the webinar video feed usually can’t be separated from the chat feature. That means you’re stuck with whatever chat functionality comes with your webinar platform. Despite the lack of flexibility, the chat features of webinar platforms are perfect for typical Q&A sessions or gathering audience feedback.

In most cases, live streams and webinars also support mid-playback callouts, such as in-player CTAs, and customizable post-play screens to drive engagement after the event concludes. 

However, webinars usually have a handful of extra audience engagement features, like raising hands, voting, reactions, polls, or surveys, which are not common amongst live stream providers. If you want lots of bells and whistles to help encourage participation from your viewers, webinar software will be the way to go.

6. Video Quality

For certain events, video quality can be paramount. Live streaming has the edge over webinars in this particular category. 

Live streams can be up to 1080p, while webinars are usually restricted to 720p. Even though both formats are technically HD, the 1080p version will look sharper, especially on larger screens. If your viewers are likely to watch on a TV or a large monitor, this is an important consideration.

This particular distinction is likely to erode over time. Some webinar platforms already support 1080p video on their largest plans. We expect it to become much more commonplace at lower price points in the near future.

Beyond HD formats, live streams offer a few more advantages for video quality. For instance, you can apply color grades, add transitions or special effects, and custom graphics in real time. These effects are handled through live video encoding software, like OBS and others.

Latency

While both live streams and webinars are considered to be real-time, the truth is they’re not quite the same.

Webinars are usually more or less exactly real-time. Like a video chat, as soon as you speak, your words reach your viewers with no noticeable lag at all.

In comparison, live streams have a small amount of latency that usually ranges from 10-30 seconds. The difference is down to the way live streams and webinars are processed and delivered online.

To allow for higher video quality, live streams undergo additional processing before the video is sent to viewers. Webinars, on the other hand, prioritize immediate delivery of the video over video quality.

Whether or not latency is important to your event typically comes down to the level of audience interactivity you are aiming for. More latency can make it difficult to respond directly to viewers. A good workaround is to compile questions or feedback during your event, and address it at the end.

7. Content

Of course, the most important part of an event is arguably the content. What are you talking about, and how are you delivering the message?

When you think of a webinar, you usually think of someone talking over a presentation. Many live streams take that format as well. Both can also mix in pre-recorded video clips, music, screencasts, and other media to liven things up.

For higher event production value, live streams offer more options and greater control. Live stream encoding software allows you to switch between sources with ease, making them ideal for multi-camera productions. As mentioned in the Video Quality section above, the transitions, optional color grades, and other effects can also provide extra polish to increase the impact of your event.

8. Nature of Event 

Of course, the technical differences between a live stream and a webinar aren’t the only reasons to go with one over the other. Depending on what you’re looking to get out of your event, there are other considerations to take into account.

For major public announcements, events that require minimal or no audience interaction, or very large audiences, live streams are almost always the way to go. The simplicity and scalability of live streams will make them the better choice in these instances.

Outside of those specific types of events, there is tremendous crossover between webinars and live streams in terms of their suitability. We’ve seen live streams used for courses and engaging smaller groups very successfully. On the flipside, we’ve also seen webinars used with really large audiences to great effect.

The Lines are Blurring

The reality is that the overlap between webinars and live streams is increasing, not decreasing. As webinar platforms become capable of delivering higher quality video to larger audiences, and live stream providers add more audience engagement and communication tools, the differences become more a matter of platform preference than anything else.

Still, there are some cases where a live stream will be the best fit, and others where only a webinar will do. We hope this overview will help you make the right choice for your next event.

Have you leveraged webinars or live streams for your business? What are your thoughts on the key differences between these two solutions? Share your comments below!

The post Live Streams VS Webinars: 8 Key Differences appeared first on SproutVideo.

Your team can repackage it and use as part of your video content strategy. In this post, you’ll find nine creative tips that will help you extract even more value from your webinar.

1. Take Stock

If you have recently held a webinar, the first step is to familiarize yourself with every minute of the footage. This is the best way to inform yourself of exactly what video content you now have. Brainstorm up-cycling ideas and incorporate them into your video marketing plan. If you use any of the suggestions we share below, we’d love to see the results!

2. Enhance Employee Training

If you’ve got a rockstar sales team, recorded webinars are a great tool for training new hires. Ask existing team members to pick a recording from a session that went particularly well. Then, have new hires watch and learn how they handled the situation with the client.

Whether the product is highly technical, or the client particularly difficult, this is a great way to make sure your team is consistent across the board. It’ll help new hires get up to speed quickly, too.

3. Product Demos

Webinars are a great way to walk people through your products and services. This valuable content can be reused for new prospective buyers who didn’t quite make it to the last webinar.

Compile a video of highlights from your webinar, interspersed with pre-recorded demos. Then, share it on your website so interested customers will be able to see what your product is all about.

Even better, they’ll hear how helpful you are with other potential buyers, and benefit from any questions other people may have asked. Check out our post Ten Tips for Making a Product Video that Doesn’t Suck.

4. Give Your Help Page a Boost

Fact: video boosts engagement. It’s easy to make your help page more interesting – and functional – using video. It’s even easier to upcycle existing help content from a webinar!

If your recent webinars haven’t included a ‘help’ session, why not organize one with this in mind? It’s good for your customers as well as your business. The webinar will help you gain an understanding of what customers may be having difficulties with, as well as gaining content that can be repurposed for your website.

5. Invite a Guest to Share Their Thoughts

Guest webinar hosts are great at introducing your organization to new viewers. Ask your invitee to create additional content around an aspect of the webinar that interests them (being sure to include relevant clips).

Cult Canadian food vlog Epic Meal Time boosted their already impressive viewing figures by inviting Arnold Schwarzenegger to make the aptly named Steak and Egger Sandwich. Yes, we know the clip below doesn’t have video clips from a webinar, but it’s a great example of what selecting the right guest can do for your engagement.

At the time of writing, the video has almost 5 million views. That’s pretty impressive for what is essentially a video of some men cooking a high calorie meal!.

6. Highlight Reel

Webinars tend to be lengthy. Simply sharing them as-is won’t always make for effective content. Most viewers won’t want to sit through every cough, interruption, or technical hitch.

Create a highlights reel with the most important parts and promote it on social media. You can also include chapters in the uncut version so viewers can skip straight to the parts they’re interested in. Did you know you can create chapter markers using our Javascript Player AVI?

7. Sales Presentations

If you’re a B2B organization, the chances are that you spend a lot of time telling potential clients about how you actively engage with customers. Why tell them when you can show them? A video clip of a recent webinar showing your CEO answering questions, or a key member of the team sharing tips on using the product, is a highly effective way of showing potential customers how you operate.

8. Split the audio and the video

If there’s some great audio content, don’t discard it simply because the visuals don’t match with the video you’re currently making. Record new visual footage that fits today’s agenda and recycle the audio from the webinar. Simple!

9. Promoting Future Webinars

If you’re considering hosting a webinar, don’t forget to promote it using video! Whether you repurpose clips from old webinars, or create original content, we can’t think of a better way to convince people to attend your webinar.

Include video in emails to prospects and attendees to grab their attention. Make the value proposition crystal clear. Attendees should know what to expect if they participate in the webinar.

Consider sharing a video reminder the day before the webinar to reduce the number of no-shows. Conclude the video with a friendly, informal call to action. Try something like, “The webinar kicks off at 1pm, can’t wait to see you!” to encourage viewers to consider it as more of a fun event to look forward to than a note in their calendar.

In Conclusion

Webinars take so much time and work to organize that it makes good business sense to maximize the content they yield. A carefully planned webinar will yield content that can be used as part of your long term video content strategy.

Have you come up with any unusual ways to repurpose your webinar content? Share them with the SproutVideo community in the comments!

The post So You’ve Held a Webinar… What Next? appeared first on SproutVideo.

There are plenty of imaginative ways to create video with just a laptop. We’ll walk you through ten of the most accessible and straightforward ways you can make video without any fancy gear at all. Warning: once you read this post, you’re out of excuses for not making more video!

1. Artificial Intelligence

No, really. There are online services that allow you to create videos using AI to handle the editing process.

First, you’ll need to pick a topic by entering text or a URL. Then, the platform you’re working with will put together a video using sophisticated algorithms, licensed content, and automated editing tools.

One such platform is Wibbetz, a startup using AI to automate video editing. Another option is GliaStudios, which works in a similar manner.

A related option is Magisto. They allow you to upload your own clips, and uses AI to edit them together according to the mood you select for your video. This is a good option if you’ve already got some content to work with.

None of these options are fully automated – at least, not yet. You still retain plenty of control over the branding and final output of your video.

2. Live Stream

Don’t have time to record and edit a video? Live streaming is a quick and easy way to get a message across to viewers.

As a bonus, a recording of your live stream is automatically saved to your SproutVideo account. You can then share the on-demand video as-is, or download it, make some tweaks, and reupload it to our platform. It’s basically a two-for-one solution to creating a video with just a laptop.

You can live stream using your camera’s built-in webcam, a screencast, or pre-recorded video files. For a more thorough guide on how to live stream, check out our recent How To Video episode on the six simple steps to live streaming for business.

3. Screencast

Screencasts allow you to capture activity on your screen as you navigate different programs or webpages. Often used for support videos, screencasts are a great way to walk viewers through a specific process, or teach a new skill.

Here’s our guide to making a professional screencast, with detailed steps to follow:

First, you’ll need a screen capture program, like Quicktime, SnagIt, Screenflow, or Movavi. There are many, many other options, from free to paid. Try out a few, and pick the one that best suits your workflow.

Key features to look for include HD video support, easy navigation, audio capture, and special effects, like the ability to highlight a specific part of the screen.

Then, pick a topic. It could be showing viewers how to use a new tool, or to complete a process correctly.

Practice the steps you’ll be navigating ahead of time. It will help ensure a smooth video, with fewer mistakes.

Although you can record the screencast and audio at the same time, that might not be ideal. If you miss a line, or stumble for a word, you don’t want to have to redo the whole sequence. For this type of video, recording the audio separately could save you a lot of headaches, even if you have to edit the audio and video together afterwards.

However you choose to record the audio, quality does matter. You don’t need a fancy microphone to sound great. The most important factor might be a really quiet room in which you can record your script.

You can make do with the built-in microphone for your laptop, use your phone, or spring for an accessory. For instance, this microphone does a great job for voiceovers. Whichever microphone you choose, jot down the bullet points you’ll need to hit, and start recording!

4. Webcam Talking Head

Technically, this requires your laptop to have a built-in camera. Most do these days, so we’re counting it!

The key to making a talking head video that looks professional is to get the lighting right, position the laptop correctly, and frame your shot well. Your traditional desk setup is not likely to be optimal for this type of video.

If your laptop is on your desk, it’s much too low to get a flattering angle when filming your face. You’ll want to raise it up so the camera is roughly at eye level. Then, angle the camera slightly downwards to avoid giving viewers a glimpse up your nose, or the dreaded double chin effect.

Image Credit: Fast Company

The photo above contrasts two different camera angles. On the left, the model is looking slightly down at the camera, resulting in a less flattering image. On the right, she’s looking slightly up at the camera, which is typically flattering on most people. It’s subtle, but a small change in a camera angle can work wonders on film.

Lighting is equally important. Move any available table or floor lamps behind the laptop, and position them so they softly illuminate your face. Make sure there aren’t any harsh shadows behind you. Also, check to be sure you’re not silhouetted by a backlight, such as a window.

Finally, frame your shot properly to make sure it’s visually interesting. Be sure to take care of the basics, like clearing clutter behind you. Rearrange furniture and art if you have to, in order to create a visually appealing space.

With your laptop positioned correctly, flattering lighting, and a properly framed shot, you’re ready to film! In order to do so, you will need software to enable you to record video from your webcam. If you’re using a Mac, you can use Quicktime, or if you’re on Windows, you can use the Camera app.

5. PowerPoint

Did you know you can export video from PowerPoint? This isn’t really the best way to make video, if we’re being honest. But, it will do in a pinch!

Microsoft provides an extensive guide to using PowerPoint to create video. You’ll need to be familiar with using PowerPoint. Even then, their guide warns that it could be a time-consuming process to undertake.

You’ll probably want to add a voiceover to your video, too. We wrote a guide recently about making professional voiceovers on the cheap. If you’re working with just a laptop, you’ll be limited to your built-in mic. You can still get a good result as long as you can control the amount of background noise in your environment.

6. Animated Video

If you go with an animated video instead of live action, the world is your oyster. Not only can you be extremely creative, you have a plethora of options to choose from, and total control over the end result.

Unless you are a talented artist or design professional, we’d recommend going with an online service that takes the guesswork out of creating animations. Some of our favorite options for animated video include Vyond, Animaker, Raw Shorts, and Powtoon, but there are plenty of other great choices.

Sketch out the different scenes of your video to help visualize how you’d like the end result to be. This can be as rough or as detailed as you’d like. It’s a simple step, but it’ll help you stick to your concept, and achieve a polished result.

This animated explainer video for Padmapper by Grumo Media is from 2011, but it’s still engaging and nicely done:

Keep it short and sweet! Especially if you’re just starting out, it’ll be easier to stay motivated if you don’t try for a feature length film right off the bat.

If you get stuck, there are professional animation studios, like Grumo Media, or our friends Adelie Studios, that can help bring your ideas to life.

7. Stock Imagery

Believe it or not, you don’t even need actual video clips to make a video. You can use still images, and some simple editing techniques, to create a visually interesting video.

This type of video works best for news, current events, or historical videos featuring well-known figures. It can also work for short commercials or clips.

In this case, you’ll want to carefully script your video so you can more easily search for the imagery you’ll need. When reading through your script, think about possible ways you could portray different sections visually. Any specific places or renowned people are key to include.

You can purchase images from popular sources like Getty Images or Dissolve. Or, scour free sites for the images you need. We love Pexels, Unsplash, and Pixabay.

To keep it visually interesting, you’ll want to use a mix of panning, zooming, transitions, and possibly an editing technique known as the Ken Burns effect. Each adds motion in different ways to make it more of a video rather than a slideshow.

8. Stock Video Clips

You really don’t have to film everything yourself. If you’re pinched for time, or only have a laptop, you can find everything you need on the internet.

For example, Dissolve put together a pretty convincing video using only stock footage:

Although it’s meant as a parody, the video effectively proves the point that you can make a polished and attractive video with only stock footage.

Check out this updated article for an extensive guide to using stock footage, and finding it for free (or cheap).

9. Recorded Webinars

Webinars can be a great way to grow thought leadership, answer customer questions, or attract new leads. Once it’s over, don’t just discard the recording. Make it available to other website visitors as a resource, or as marketing for future webinars.

Most webinar platforms, like Webex or GoToMeeting, offer the ability to record and export video out-of-the-box. You don’t really need to do any more than that if you don’t want to.

However, it might be worth cleaning things up a bit. Say there’s a bit of chitchat at the start that doesn’t really add anything to the content of the webinar. You’ll likely want to trim it using a video editing program like iMovie or Movie Maker.

Sometimes, the visuals for the webinar aren’t that great, but the audio content is. In that case, you can go even further to edit your webinar into a more polished video. Swap out the visuals for higher quality screencasts, images, or stock video content.

You’ll need an editing program that can separate audio and video tracks. Both iMovie or Movie Maker offer that, as does Final Cut Pro and Adobe Premiere, among other options.

10. Repurpose Existing Videos

This one might be cheating slightly on the “you only need a laptop” premise. However, unless you’re really just getting started with video, you probably have an existing library of clips or finished videos.

Dive into that library and remix and match to create new videos. It might be as simple as creating a shorter version of a long video to share on your social channels. Or, an updated voiceover for an older video.

…Or, a Combination of the Above

Each of the approaches above could result in a finished video. However, you might need a combination thereof to achieve the result you want.

For instance, you could mix voiceover from a webinar with a screencast of your website. Or, take some old content, and add a new intro using your webcam to frame it differently.

Variety is the spice of life, as they say. There’s no real reason to exclusively use one technique when making a video.

Once you’ve created some quality video content, you’ll want to pair it with the proper video marketing tools. Here at SproutVideo, we provide premium video hosting that comes with a whole host of powerful marketing tools to take your video marketing efforts to the next level. Try us free for 30-days to see for yourself.

The post 10 Clever Ways to Make Video Using Just a Laptop appeared first on SproutVideo.

The goal of a webinar and its target audience mean there are nuances to how they should best be used. Still, there are ten common best practices that will improve your viewer’s experience, and help you leverage the content going forward. Read on for our list of the top ten ways to improve your webinar delivery, and to re-purpose the content on an ongoing basis.

1. Prepare, Practice, Repeat

Almost any other issue with a webinar can be forgiven if you deliver excellent content. By running through your material and rehearsing your presentation, you’ll be less anxious and better able to handle any questions that may come up along the way.

Actually reading it out loud to yourself (you wrote down notes on what to talk about, right?) will help you catch gaps in your explanation or awkward phrases before others hear them. You want to ensure your ideas are presented clearly in a logical order to avoid rambling about unimportant points, or losing your audience’s interest early on. Just reading from your slides or from a script will tend towards a monotonous and boring delivery, and practicing will help you avoid that.

2. Upgrade Your Mic and Camera

The bulk of most webinars is a screencast or slides. Still, at some point you may use your webcam, and you will definitely need a microphone, whether it’s the built in mic that came with your computer, or an external USB mic.

Getting an external webcam and microphone is absolutely worth it. Even a cheaper version will likely deliver better video and audio quality than the camera and mic built into your computer.

These days, USB cameras and mics are very easy to set up and install. They also allow you to have a more flexible setup than being right in front of your laptop, speaking loudly into the mic. If you are relaxed and positioned comfortably, your presentation will go more smoothly than if you have to hunch over a computer the entire time.

3. Double and Triple Check Your Equipment

Speaking of equipment, test all of it before you start your presentation. Make sure everything is in working order, and that you know how to operate it or troubleshoot if something goes wrong.

4. Keep it Short and Sweet

There are some cardinal rules for delivering good presentations. If it drones on for more than an hour, you will quickly lose your audience. People can only focus on a topic for about 18-20 minutes, so keeping it as short and snappy as a TED presentation is a good goal to keep in mind.

Also, if you are showing slides, try not to have too many flashy animations (or any at all, for that matter). It will distract from your message and your slides will take too long to click through. Removing extraneous distractions will keep your audience engaged.

5. Build Audience Engagement into Your Presentation

When drafting your presentation, pick specific points to ask your audience questions, or prompt them for feedback. That way, you’ll ensure they’re paying attention, while also getting a read on their response to the information you’re presenting.

To prevent commenting or questions from derailing your presentation, you can designate time periods for discussion, or take questions via chat and then address them all at the end. Alternatively, audience polling is a great way to keep people’s attention, and can also provide valuable information or feedback.

6. Record and Export for Future Use

Webinars have remained extremely popular for a long time because at their best, they enable the delivery of information in an effective and entertaining way. Often, there are moments of clarity or conversational exchanges that have enduring value.

Capturing the webinar is extremely important, and not just for archival purposes. You can use soundbites or sections of the presentation in multiple ways. Most webinar platforms have a recording feature, and can export to a web-friendly format. You may need to convert the final video, but more on that later.

Capturing clear audio is as important as recording your screen. The audio track can also be repurposed as a podcast, or used with b-roll to create another video.

7. Create a Highlight Reel

The chances someone will want to rewatch the entire webinar with pauses, questions, interjections, sneezes or technical glitches is slim to none. Take the time to remove any unnecessary moments from the video and you will greatly increase its value to any future viewers.

You can go one step further, and cut out anything but the most important points, and improve the imagery or charts used as visuals. If there was a glitch with the audio recording, you can use a voiceover or narration to replace the problematic sequence. To maintain consistency, have the presenter re-record the audio in the same environment with the same settings as were used during the webinar.

8. Publish and Promote

Post archives of your webinars or highlight reels on your website. Depending on the content, they might be a fit for your homepage, support site, or blog.

To do so, you will need to look for a professional video hosting provider, such as SproutVideo, to securely publish your videos and promote them on the web. The goal is to put the webinars in easy-to-find places where prospects or current customers can access them as needed.

Developing appropriate content around the webinars, like a detailed description with a call-to-action is a great way to motivate interested people to click, especially for longer form content. If a webinar is 20+ minutes long, people want to know whether it will be worth their time to watch it in its entirety, so they may take some convincing.

9. Upcycle Your Content

Similar to the highlight reel, you can take bits and pieces of your webinars and repackage them as fresh content or as part of other presentations. The audio might be easier to reuse than the visuals.

Even for something like a site tour or product demo, you can create new videos for your help section without re-recording anything. For more sales and marketing focused videos, you can repurpose the content as promotional or explainer videos on your site.

Incorporating elements from prior webinars in new presentations is also a possibility. Getting creative with how you use your video content will help you maximize the value produced by the webinar.

10. Analyze and Improve

Even if your webinar was a success in terms of signups or conversions, you may still find some points for improvement. Increasing audience interactions, tweaking a chart or image, or even omitting certain points might deliver a better experience for your viewers. It also keeps the content fresh so you avoid feeling like you are just repeating yourself over and again.

Each webinar is a chance to improve your presentation skills. Check for indicators of engagement such as: audience interactions during and after the webinar; whether the archives are shared; how many times they are watched; the number of comments or questions generated; and any other indication that the webinar captured people’s attention and provided ongoing value. Surveying participants is another great way to gather feedback to improve future webinars.

Did we miss any tips for maximizing the ROI on your webinars? Let us know in the comments below or share with us on Twitter.

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