6 MIN TO READ At 1 billion monthly active users, Instagram simply cannot be ignored. In particular, sharing video on Instagram offers unique opportunities for brand building and engagement that can’t be found elsewhere. In this post, we’re looking at all the different options for sharing video on Instagram, with specific advice for maximizing your content on the platform.
5 MIN TO READ Marketing videos are rarely shared in just one place. Most are published not just on your website, but across a multitude of social platforms, each with different aspect ratios, resolution limits, and time limits. So, how can you make sure your video will work no matter where it’s being shared without quadrupling your workload? In this episode of our “How…
3 MIN TO READ No matter how many times a sales rep raves about your product or service, it can’t compete with a glowing review or testimonial from an actual customer. It’s like having a friend recommend a product; you’re automatically inclined to trust them.
In this blog post, we’ll take a look at why video testimonials resonate so well with audiences, using two examples from our own archive.
2 MIN TO READ At SproutVideo, we’ve been producing helpful content for nearly 10 years, and it was time for a facelift. Keep reading for details on our newly redesigned blog and video library.
3 MIN TO READ Whether you love it or hate it, Valentine’s Day is upon us once again. And with it, comes another opportunity to flex our creative muscles on a sweet promotional video. In this post, we’ll go over our process and share behind-the-scenes photos and video from our brand new cupcake shoot.
5 MIN TO READ Video marketing is probably a big part of your marketing strategy. And if it isn’t yet, it soon will be. As demand for video goes up, it begs the question: should your company invest in an in-house team to produce your videos? Hiring dedicated team members to produce videos regularly sounds like a dream, but how do you do it?…
3 MIN TO READ In business videos, the musical score tends to be an afterthought. The right music can give your audience just the right feeling and — more importantly — the wrong music may sink your message. In this episode of our How To Video: Post Production series, Ikey Ajavon, marketing content strategist for SproutVideo, will walk you through the importance of choosing the…
4 MIN TO READ Video marketing became a major player in the 2010s and has no plans to slow down in 2020 and beyond. A lot of what is relevant for video marketing in 2019 will still be absolutely important this year. In this blog, we’re going over six video trends and ideas that will help you hit the ground running in 2020.
