We are headed for a very strange holiday season. As the world is still grappling with COVID-19, we can expect some unique situations when it comes to celebrating the holidays with our friends and family. However, one thing has stayed consistent this year: an outpouring of holiday-themed commercials from the world’s biggest brands. Some ignore our current situation completely, others…
5 MIN TO READFor many companies, it’s hard to come up with alternatives to in-person events that are just as effective for marketing. It’s really tough to replace the human connection and excitement that naturally comes with meeting people in real life.
4 MIN TO READNothing ruins a video faster than bad audio. And, of all the aspects of your video, it’s the hardest to correct if you don’t get it right in the first place. You can cover a bad shot with b-roll, or correct many visual issues in post. Rerecording or cleaning up audio is a challenge few want to be faced with….
6 MIN TO READYou’ve probably heard the term shutter speed, but do you actually know what it means, how it works, or how to choose the right speed? There is actually a super simple golden rule to go by, but also a lot more to it than you might think. In this How to Video: Camera episode, we’ll be tackling all things shutter…
4 MIN TO READEver wonder how a video feed from a camera is converted to a live stream online? The answer is encoding software, a type of video software that can take a video source and transcode it in real-time into a format that can be streamed online. In this post, we’ll be taking a look at six different options for encoding software….
5 MIN TO READAs many companies are navigating a sudden switch to a remote workforce for the first time, a big stumbling block has been company-wide events that usually require experts or company leadership to make presentations in person. Important information can’t be delayed, and sometimes, it can’t be shared by email. So, what do you do when you can’t get everyone together?…
5 MIN TO READLive video is an incredibly powerful way to drive viewer engagement when done correctly. Forget stale straight-to-camera presentations. Today, we’ll show you how to take your live stream to the next level by mixing in multiple presenters, slides, and video inputs. Using our first live stream demo as an example, we’ll cover the camera gear, software, and creative elements you…
6 MIN TO READHave you ever seen a live stream where there are multiple people, slides, images, or cameras? Then thought to yourself, how are they possibly doing all of that? Well, in this episode of our How To Video: Live Streaming series, we will be going over how to successfully execute a multi-source live stream. In this post we’ll cover the benefits…
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