Creating a holiday video can be a struggle. Creating a holiday video within a short timeframe can be a nightmare, but it’s not impossible. Having creative limitations sometimes actually enhances the process. In this blog, we’ll take a look at our own holiday video, walking you through our process from start to finish as we sought to create a cost-effective,…
3 MIN TO READYear after year, one British retailer sets the standard for emotional storytelling in their Christmas ads. That’s right, we’re talking about John Lewis, the reigning champion of heartwarming, tear-jerking holiday campaigns. But don’t take our word for whether or not they’re truly the leaders in the holiday ad race – just check the millions of views they’ve racked up every…
5 MIN TO READProcrastination is something that just about everyone can relate to. Maybe it was putting off school projects or waiting until the last minute to go Christmas shopping, but we’ve all been there. We won’t tell your boss, but we know this applies to work as well. For whatever reason, if you were planning on making a Thanksgiving video, but haven’t…
4 MIN TO READWhen should you grab your phone to film a quick video, and when should you invest much more heavily in production? As phones become more and more capable of recording high quality video, it can be hard to know which direction to take. In this blog, we will be discussing the differences between polished videos and off-the-cuff videos. We’ll look…
6 MIN TO READComing up with ideas for video marketing campaigns can be difficult. It can take a lot of trial and error to find out what resonates best with your audience. What if we told you there was a way to get your customers to tell you exactly what type of videos they wanted to see? Luckily, this isn’t as difficult as…
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