6 MIN TO READ Testimonials are a powerful way to encourage new customers and to build your brand identity. Yet they have to be done properly to be effective. Testimonial videos that feel rote, generic, or…
5 MIN TO READ Traction is the early support from your target customer base that allows you to quite literally “get the ball rolling.” Like a runner sprinting off the line, you need good grip to…
5 MIN TO READ It’s no secret – video is everywhere! Brands are using video in new and exciting ways and enjoying unheard of results, like higher time on page, lower bounce rate, and jumps in…
4 MIN TO READ It’s a hard truth that not every product is exciting. They might be incredibly necessary, they might even solve important problems, but at the end of the day, they are still… boring….
6 MIN TO READ It’s one of those days. Everything is going wrong – products are failing, websites are crashing, and customers are grumbling. Worse, they’re posting about it online for the world to see! Before…
6 MIN TO READ Photo Credit: g-stockstudio on Shutterstock Video is everywhere, and your next business conference should be no exception. After all, it’s one of the best ways to showcase the work of your company and employees,…
6 MIN TO READ (Photo Credit: GaudiLab on Shutterstock) Video has exploded as a training tool, and it’s no wonder. Video is highly engaging, and studies have shown it can boost retention and learning compared to other forms…
5 MIN TO READ Protecting your video content used to be as simple as setting a password and sharing a link. Today, video privacy options have evolved substantially, and generally for the better. With so many…
