How to Plan a Realistic Video Budget for the New Year
5 MIN TO READ The New Year always comes with a desire to improve upon the past, and video production is no exception. Whether you’re looking to do more of the same, or take things in…
Post Category: Business
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How Social Listening Can Inform Your Video Marketing Strategy
5 MIN TO READ Coming up with ideas for video marketing campaigns can be difficult. It can take a lot of trial and error to find out what resonates best with your audience. What if we…
Seven New Rules for Driving Sales With Video
11 MIN TO READ One of the core concepts of online marketing is the idea that the sales process neatly resembles a funnel. Although there are many variations, a typical marketing funnel starts with awareness, then…
How to Tie Revenue to a Specific Video
6 MIN TO READ Are your videos making you money? If you’re like many marketers or business-owners out there, you might not have a clear answer to that question. In the rush to create content and…
How to Make Multiple Marketing Assets From a Single Video
5 MIN TO READ It’s no secret that a good marketing video takes a lot of effort. So, how can you ensure you get the most out of it as possible? In this post, we explore…
How to Collaborate Effectively With a Remote Video Team
7 MIN TO READ Whether you’re shooting on location, or have offices in different cities, your entire video team is rarely in one place. So, how do you ensure your remote team is communicating effectively, and…
How to Help an Executive Look Good on Camera
8 MIN TO READ Appearing on camera can be nerve-wracking, even for executives. There’s something about staring into a camera lens that tends to spike people’s stress levels, no matter how high-powered their day job might…
Six Tips to Showcase Your Company Culture with Video
6 MIN TO READ In this guest post from G2, a business software and service review website, we explore how company culture can be a differentiating factor when using video to attract new hires. The best…
