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Post Category: Business

5 Most Valuable Video Metrics to Measure Success

Video metrics tell the story of how viewers interact with your video. They serve as key performance indicators (KPIs) for videos that provide direction as you review the data, test strategies to enhance engagement, and increase ROI.  From learning and development to operations, technology, and support — video metrics are essential for tracking the effectiveness of video content. Learn how…

9 MIN TO READ

5 Use Cases for Business Videos & How to Track Success

Discover how to use video to achieve business goals in customer support, learning and development, marketing, and more. We’ll also cover the video metrics needed to measure success. Review these video use cases to set clear goals for your video strategy.

5 MIN TO READ

15 Live Stream Metrics & How to Measure Success

Discover how live streaming can empower your business or organization. Live streaming metrics allow organizations to determine ROI, meet compliance standards, maintain security measures, and more. Learn how to evaluate and improve your strategy using analytics in this SproutVideo platform guide.

13 MIN TO READ

Strategic Guide to Increasing Sales with Video + Examples

Companies rely on video more than any other format. In fact, 80% of marketers credit video for directly increasing sales. This article covers how to use video at every stage of your sales process. So no matter where or how someone engages with your company, they receive the value your business offers.

8 MIN TO READ