7 MIN TO READ Good film interviewers are storytellers. They ask the right questions in just the right way, weaving together a seemingly spontaneous narrative. The best interviewers also make their audience think – they’re debaters, researchers, orators, and thoughtful listeners. Consider Martin Bashir and Larry King. They may make strange bedfellows, but they are both examples of engaging interviewers, having built careers by…
3 MIN TO READ “Cause marketing” is defined by Wikipedia as any type of marketing relationship for social and other charitable causes. It sometimes incorporates fundraising because it can be a win-win for a brand and a great cause. Some of the possible benefits include improved public relations and customer relationships, and additional marketing opportunities. The very best benefits, of course, are investing in…
3 MIN TO READ Not too long ago, a Wall Street Journal email, sent by WSJ’s deputy managing editor Matt Murray and head of video operations Chris Cramer, caused a lot of controversy. The subject of this email? The appearance of WSJ’s reporters when they’re on camera. Though you are probably not reporting live on-air, it is equally important that you stay on your A-game…
3 MIN TO READ Whether you are producing a “best practices” video for your employees or sharing instructional video for the general public, video tutorials are a key component of video offerings for most companies. All too often, though, videographers do not take full advantage of the opportunity video tutorial production offers and the result is boring content that fails to excite and, worse,…
5 MIN TO READ Ever wish our player had really customized controls, or a specialized design? Using our Javascript Player API, it’s very easy to create your own unique user interface for your videos. Here is a quick example using JQuery UI to help demonstrate the possibilities. Before we get started, here is what we’re going to build.
3 MIN TO READ Publicizing your glowing customer testimonials can be a nice way to spread the word about your product or service. But, did you know capturing testimonials on video can be even more effective than putting them in print? That said, many companies hire actors and script testimonial videos. This makes the old formula (Person in a Studio Says Why Brand X is…
4 MIN TO READ So you’ve decided to make a video to get your brand out there, which is great! But, you’re not sure you have the time or resources to get it all done. Don’t worry – we’ve been there. Here’s a quick walk-through of how to do all your video planning in a single day — including market research and storyboarding —…
2 MIN TO READ Update: SproutVideo supports responsive video embed codes out-of-the-box. Now, you can ensure your videos will resize automatically without touching a line of code on the page. If you’re in the process of building a responsive website or looking to add video to an already responsive website, here is a quick guide on how to make sure your videos resize as…
