4 MIN TO READ When conceptualizing video content to add to your website, it can sometimes be difficult to pick the right topic or angle. A smart way to approach it does not start with a video camera or even video editing software, but with Google Webmaster or Google AdWords to get a handle on the search terms that drive converting traffic to your…
3 MIN TO READ Last week we wrote about getting started with corporate video. Today, we are taking a close look at a company that does internal video extremely well: GitHub. GitHub makes collaborative tools for developers to streamline the coding process, has a flat organizational structure, and roughly 70% of its 200+ employees work remotely. They use video in several key ways, such…
3 MIN TO READ We talk a lot about using video in a public way to attract new customers and generate leads. But, what about leveraging video inside your company to stay innovative and ahead of the curve? Online video has been shown to improve efficiency, employee engagement, training, and many other factors for success. We’ll walk you through the steps you need to…
5 MIN TO READ You finally decided to take the plunge into video hosting for your business, and want to implement videos for products, introducing your company, or customer testimonials. But, how do you actually get those videos online? In this post, we break down the key factors you need to consider when signing up with a video hosting provider, and how to make…
3 MIN TO READ When you plan your editorial or marketing calendar, there are a lot of factors that need to be taken into account. For instance, the logical sequence of topics, availability of content and tools, current events, your personal sources for inspiration, and business methodology. When it comes to video marketing, an increasingly important factor is the time of day your message…
5 MIN TO READ Consistently creating excellent content takes a lot of effort and planning – probably more than you might think. When it comes to video, that is doubly true. Great videos can take a lot of work and time to put together. However, if you are diligent about capturing content and ideas, are not afraid of upcycling your existing material, get the…
5 MIN TO READ One of the worst things that can happen to you is someone misappropriating your content online. Luckily, you can do a lot to prevent that from happening in the first place. Even in the worst case scenario, you still may have some recourse. Here are the key steps you need to take to ensure that your content will remain yours, and…
3 MIN TO READ Using video conferences to prescreen job candidates is not new, and has been happening since Skype and other platforms made it easy to connect with people through a webcam. A more recent trend is the use of pre-recorded videos in the application process, where, rather than writing out their responses to interview questions or a phone screen, a candidate has…
