5 MIN TO READ Consistently creating excellent content takes a lot of effort and planning – probably more than you might think. When it comes to video, that is doubly true. Great videos can take a lot of work and time to put together. However, if you are diligent about capturing content and ideas, are not afraid of upcycling your existing material, get the…
5 MIN TO READ One of the worst things that can happen to you is someone misappropriating your content online. Luckily, you can do a lot to prevent that from happening in the first place. Even in the worst case scenario, you still may have some recourse. Here are the key steps you need to take to ensure that your content will remain yours, and…
3 MIN TO READ Using video conferences to prescreen job candidates is not new, and has been happening since Skype and other platforms made it easy to connect with people through a webcam. A more recent trend is the use of pre-recorded videos in the application process, where, rather than writing out their responses to interview questions or a phone screen, a candidate has…
5 MIN TO READ Monetizing your video content is a very popular business idea that works well in a variety of industries – not just entertainment. For instance, you can include paid video content as part of an online course, for consulting, or for personal training. Here are the important steps to take for video security and marketing to make sure you’re building a…
4 MIN TO READ Great – you finally finished that video you have been working on for what seems like forever. It’s ready to share with the world! Now, the big question is, “how do I get people to watch my awesome video?” Sometimes, high production value and a great script aren’t enough. You need to employ specific strategies and tactics to get people…
2 MIN TO READ Squarespace simplifies the process of creating a sophisticated website, and their features list is so impressive it’s actually an index. Here’s how to embed your videos hosted with SproutVideo on Squarespace. After uploading your videos to SproutVideo, and customizing your privacy settings, player, and embed code, log into your Squarespace site and go to the page where you would like…
7 MIN TO READ Good film interviewers are storytellers. They ask the right questions in just the right way, weaving together a seemingly spontaneous narrative. The best interviewers also make their audience think – they’re debaters, researchers, orators, and thoughtful listeners. Consider Martin Bashir and Larry King. They may make strange bedfellows, but they are both examples of engaging interviewers, having built careers by…
3 MIN TO READ “Cause marketing” is defined by Wikipedia as any type of marketing relationship for social and other charitable causes. It sometimes incorporates fundraising because it can be a win-win for a brand and a great cause. Some of the possible benefits include improved public relations and customer relationships, and additional marketing opportunities. The very best benefits, of course, are investing in…
