4 MIN TO READ Bringing a product to market is more than just a launch—it’s about building meaningful customer connections from day one. Enhance your next go-to-market strategy with authentic video for a competitive edge and sustainable growth. In this short interview, Faana founder, Autumn Manning breaks down the biggest mistakes businesses make when launching a product—and how to avoid them.
3 MIN TO READ We had the privilege of chatting with Joe Siciliano, a 30-year industry veteran and managing broker with Compass’s real estate brokerage in Chicago. Discover dozens of practical tips for using video to drive results as a real estate agent.
8 MIN TO READ Video needs to engage your audience across marketing channels and stages of the buyer’s journey. But how do you distribute video content to produce the results you want? This guide answers that question with a strategy to maximize the longevity and reach of your videos — without expecting you to have unlimited resources.
5 MIN TO READ Discover how to use video to achieve business goals in customer support, learning and development, marketing, and more. We’ll also cover the video metrics needed to measure success. Review these video use cases to set clear goals for your video strategy.
13 MIN TO READ B2B video marketing uses video throughout the customer journey to inform, educate, and assist current and prospective customers. The right B2B strategy will leverage video content for lead capture, relationship building, customer support, and sales. In this complete guide, we’ll walk through every step of creating an effective B2B video marketing strategy, with examples for brainstorming.
11 MIN TO READ Explainer videos are high-value content assets that expand brand awareness and increase website conversions. Read this post for a complete step-by-step guide to making an explainer video, plus 10 of the best examples we could find to spark inspiration.
5 MIN TO READ We are headed for a very strange holiday season. As the world is still grappling with COVID-19, we can expect some unique situations when it comes to celebrating the holidays with our friends and family. However, one thing has stayed consistent this year: an outpouring of holiday-themed commercials from the world’s biggest brands. Some ignore our current situation completely, others…
4 MIN TO READ This year, brands have been challenged like never before to keep up with a rapidly changing environment in the face of several ongoing crises. In particular, the pandemic has presented significant difficulties for video marketing, and not just in terms of production, but also in terms of messaging and resonating with audiences. In this post, we dissect the approaches of…
