Maybe you’ve been at it for a while, or maybe a newly remote workforce inspired the C-suite to take on more rigorous internal communications. Either way, creating a workable editorial calendar for executive communications is an important undertaking that will support your company’s culture and growth over time. Whether you’re adding video to the mix, or building internal communications from…
5 MIN TO READAs many companies are navigating a sudden switch to a remote workforce for the first time, a big stumbling block has been company-wide events that usually require experts or company leadership to make presentations in person. Important information can’t be delayed, and sometimes, it can’t be shared by email. So, what do you do when you can’t get everyone together?…
5 MIN TO READVideos aren’t just for marketing. They can also be leveraged for internal communications, training, collaboration, and in client deliverables. In those types of scenarios, it’s critically important to be able to restrict your audience to a select group. In this post, we’ll walk through seven examples of when curtailing sharing is necessary, and best practices for securing your videos with…
5 MIN TO READCorporate communications is more important than ever. It used to mean a stuffy newsletter from a detached higher up sent on a quarterly basis. Or worse, a source of embarrassment for firms. It’s all too easy to leak a misguided memo online these days. However, corporate communications can be a real asset, especially with the introduction of video. From recruiting, to retention, and improving…
4 MIN TO READVideo is a fantastic medium for communication because it’s so engaging. You may think it it is worth the effort for marketing, but what about communicating internally to your employees? Of course, there are some common obstacles to using video, which can make people hesitant to take the plunge for internal communication purposes. In this post, we outline five different challenges companies often face,…
5 MIN TO READEver work on a project, and hear someone shout, “We should make a video!” near the end? Or, find that your company always treats video solely as standalone one-offs? Video should never be an afterthought. In fact, if current trends continue, it’ll soon be the standard for business communications. We’re not just talking about marketing. In many ways, marketing is already there…
11 MIN TO READA thriving brand is built on trust. Trust that the company will fulfill its promises to customers, as well as to its employees. But, trust in CEOs has plummeted, according to recent research. This crisis of trust can be turned around by sharing the opinions of impartial, trusted individuals – brand ambassadors. Of course, working with brand ambassadors is nothing…
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