4 MIN TO READ Let’s face it, most real estate videos are boring. We’ve got news for all you realtors – they don’t have to be! It’s time to move beyond shooting a virtual tour of the house. To produce high quality, engaging real estate videos, you don’t need to be a video expert and you certainly don’t need to hire a team of…
3 MIN TO READ As you’re finishing preparations for the amazing tour video of the house you want to sell, it’s time to think about audio. Audio is by far the easiest giveaway for a low-budget video, and so this is where you need to invest some attention to detail — although not a lot of time — to get a strong result. The…
3 MIN TO READ Note: This post is part of our Real Estate Series on selling your house with video. View earlier posts here and here. To achieve a polished and professional-looking video tour of your home, lighting is one of the most important elements to get right. The quality of lighting will also have a major visual impact on how attractive—and large or…
3 MIN TO READ Note: This post is part of our Real Estate Series on selling your house with video. View last week’s post here. When it comes to giving a virtual video tour of your house, the best approach is likely to be a minimalist one with no tour guide to distract viewers, just all the most striking views of the house itself….
4 MIN TO READ Most real estate veterans know that there’s a special formula to making a house sale-ready. This is the formula of “staging” — highlighting your home’s strengths, downplaying weaknesses, and appealing to the largest possible pool of potential buyers. If you’re going to sell your house with video, classic staging tips, as well as a few creative ones, are going to…
4 MIN TO READ The luxury housing market has rebounded from the Great Recession. Above a certain price point, however, it’s common for houses to linger on the market for a year or longer. To hook potential buyers, compete for a listing, and sell houses faster, some home owners and real estate agents are commissioning absolutely over-the-top “mini-movies” featuring the property for sale. These videos have…
5 MIN TO READ Real estate marketing has got to modernize, and fast. There is a substantial gap in the marketplace between how buyers are now finding homes, and sellers are listing them for sale. The majority of real estate research has shifted online over the past 2-3 years, with more than 90% of homebuyers using online search at multiple stages of their hunt…
