Posts Tagged with: Video Marketing

17 posts found

Setting Goals for Video Marketing

6 MIN TO READ Whether you’ve been making videos for your company for years or you’re just getting started, creating goals will be a very important waypoint on your quest for success. Like every other aspect of your marketing strategy, having clearly defined video goals from the start will help you in every step of the process.

2021 Video Marketing Refresh

4 MIN TO READ During the height of the pandemic, we saw an astronomical rise in video creation and consumption. In this post, we take a look at what companies can expect from video for the rest of the year and beyond.

Mapping Video Marketing Content to Tactics and Tools

5 MIN TO READ Video is a brilliant tool for growing your business, especially when combined with the right marketing tools. Last week, we sat down with Chloe Romero from Lemonlight Media to walk you through exactly which types of content work best, while paired with SproutVideo’s features.  We’ll be looking specifically at lead capture, video SEO, calls-to-action, and social sharing in this post….

6 Simple Steps to Add Live Streaming to Your Marketing Plan

6 MIN TO READ Live streams are one of the most powerful tools you can use to reach your audience. But how do you fit them in as a recurring part of your video marketing plan?  In this post, we’re going to be breaking down exactly how to make live streams a regular part of your video marketing plan. By the end of this…

8 Predictions for Video Production in 2021

5 MIN TO READ For much of the past year, it felt like the only constant was change. Many video productions were scrapped along with any other sizable gatherings, and even seasoned professionals were tasked with learning new ways of doing things. As 2020 draws to a close, we’re looking at the changes most likely to persist well into the New Year. 1. Live…