video marketing Articles

Choice overload is a cognitive process in which a person has a difficult time making a decision when faced with many options. If it sounds familiar, it’s because it’s a universal problem. There are few industries left that are not hyper-competitive and crowded with options. Couple this with the fact that we are all bombarded practically non-stop with advertisements in-person, on television, radio, podcasts, and online and it’s easy to wonder how any of us is able to make a purchasing decision at all!

Fortunately, the brain has some favorite ways of helping us to overcome the issue of choice overload and when properly understood, smart video marketers can leverage these common cognitive shortcuts to better-serve their audience. Today, we’ll review the six principles of persuasion, taken from Dr. Robert B. Cialdini’s book “Influence: The Psychology of Persuasion”. We’ll take a look at the psychology behind each principle and share examples of how each can be effectively incorporated into your marketing videos.

There are numerous ways to approach video marketing. There’s the explainer video approach, the interview approach, the webinar approach, and there’s the storytelling approach which we’re huge fans of here at SproutVideo. While there are many more, one trend that we have never explored is the idea of disturbing your audience with what we call the “yuck factor”.

Not sure what we mean? Refer to the viral sensation Dr. Pimple Popper (aka Dr. Sandra Lee) who has millions of social media followers and just debuted her new TV show on the TLC network earlier this year. In the following video, she shares how her embrace of video marketing to both entertain and educate people online has skyrocketed the visibility and business of her practice over the past four years.

In short, sometimes grossing out your audience is the key to success! Let’s take a look at how creatives from different industries have leveraged this approach to video marketing, why it has worked for each of them, and how you might be able to apply these lessons to your own business.

Please note that some of the video examples we share below may be intense so please watch at your own discretion.

What comes to mind when you read “baby boomers”? Is it a gray-haired grandmother baking cookies? A tech entrepreneur launching his second career? An empty-nester couple embarking on an around-the world adventure?

Born between 1946 and 1964, baby boomers can be a hard group to nail down; the fact of the matter is they can have any or even all of these characteristics. Sure, they may spend one Sunday afternoon helping little Susie put the finishing touches on her sugar cookies but you’re just as likely to find them exploring the world the next day. The worst thing any marketer can do is assume there is a one-size-fits-all approach to this diverse group of people. That said, there are some common factors to consider when planning your video marketing campaigns.

Long gone are the days of bringing in communications last-minute for your new product or feature release. While it may have been enough before to send out a press release and schedule a press conference a few days before your big release, it’s now imperative that companies large and small take a more strategic, integrative approach.

Today, video can help to support all stages of your new product launch. In this post, we’ll identify the types of video you can leverage pre-product launch, for the product launch, and post-product launch.

What’s the first thing that comes to your mind when I say ‘video marketing’? Chances are you’re thinking about explainer videos, funny ads or even customer testimonials. I’d bet a dollar to a dime that you can even go further from those types of videos but you’d never think about educational video.

You’re not alone – most business owners neglect educational content in their video marketing strategies. However, that doesn’t make it right. In fact, that’s all wrong!

When done correctly, however, educational videos can bring new visitors, increase your visibility and maximize the effectiveness of your marketing. If you’re skeptical, you should try making one. Before you jump in, though, here are some considerations to make to ensure your final video is as close to a perfect educational video as it can be.

long-form video trends

When you think about video marketing, chances are you think of videos that are 10 seconds to two minutes long. After all, we’ve all been told that nobody has the attention span for anything much longer than that. The accepted wisdom is that we must keep our videos short in order to get any views.

What if we were to tell you that there are some very good arguments for incorporating long-form videos into your 2018 video marketing strategy? What if we were to tell you that some of the best corporate videos out there are 10, 20, and 30+ minutes long? And, what if we told you that these types of video could lead to more engagement?

Below, we share five reasons that long-form video is a growing trend. Learn when to use long-form video (with examples), how to best measure the efficacy of your long-form video, and how to get the most mileage from it.

Emotional Holiday Videos

We are in the thick of the holiday season, and as usual, emotions are running high. Whether it’s stress, joy, comfort, or nostalgia, it can feel like a bit of a rollercoaster.

As it turns out, almost all of these emotions are reflected in this year’s crop of holiday car commercials. Not content to show off a shiny car with a bow on it, different manufacturers tested out different holiday emotions to see which might strike a chord with viewers.

In this post, we discuss why this approach might work, and look at the range of emotions being explored in these ads. We’ll wrap it up in a neat package with key takeaways for your next video campaign.

Some companies would prefer to stay as far away as possible from controversial issues. However, people have begun to expect more from brands. It’s not enough to have a good product, you also have to be a good global citizen.

But, it’s clearly dicey, at best, to take a stand. Just look at the recent scandal that engulfed Papa John’s after they weighed in on the NFL protests. So, how does a brand responsibly take on a serious and potentially divisive issue?

One strategy that has worked well in the past is a Public Service Announcement (PSA) video. With full control over the message and optics, you can carefully craft a video that best communicates your position. Here are the five key ingredients for a powerful PSA video, and the eight steps you need to take to make your own.

after the webinar

When everyone has signed out of the webinar, that doesn’t mean that it’s over. Thanks to the time and effort you put into organizing the event, you’re now the lucky owner of an abundance of content.

Your team can repackage it and use as part of your video content strategy. In this post, you’ll find lots of creative tips that will help you extract even more value from your webinar.

real estate video

Let’s face it, most real estate videos are boring. We’ve got news for all you realtors – they don’t have to be! It’s time to move beyond shooting a virtual tour of the house.

To produce high quality, engaging real estate videos, you don’t need to be a video expert and you certainly don’t need to hire a team of professionals. With this guide, some basic equipment, and lots of enthusiasm, you can do it yourself.

In this post, we’ll show you how to make videos that will help sell your properties faster than ever. We’ll share tips on how to use emotion and humor effectively, explore the surrounding environment, and livestreaming.

SproutVideo

Posts tagged with “ video marketing”

How to Use the Six Persuasion Principles in Your Video Marketing Campaigns

The Rise of the “Yuck Factor” in Online Video

How (and Why) to Use Video to Market to Baby Boomers

Your New Product Launch Video Marketing Plan

Four Steps Towards the Perfect Educational Video

Long-Form Video: A Growing Trend in 2018

2017 Holiday Marketing Videos Get Emotional

So You’ve Held a Webinar… What Next?

How to Make a Real Estate Video that Doesn’t Send Viewers to Sleep

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