Posts Tagged with: Video Marketing

15 posts found

Setting Goals for Video Marketing

6 MIN TO READ Whether you’ve been making videos for your company for years or you’re just getting started, creating goals will be a very important waypoint on your quest for success. Like every other aspect of your marketing strategy, having clearly defined video goals from the start will help you in every step of the process.

2021 Video Marketing Refresh

4 MIN TO READ During the height of the pandemic, we saw an astronomical rise in video creation and consumption. In this post, we take a look at what companies can expect from video for the rest of the year and beyond.

Mapping Video Marketing Content to Tactics and Tools

5 MIN TO READ Video is a brilliant tool for growing your business, especially when combined with the right marketing tools. Last week, we sat down with Chloe Romero from Lemonlight Media to walk you through exactly which types of content work best, while paired with SproutVideo’s features.  We’ll be looking specifically at lead capture, video SEO, calls-to-action, and social sharing in this post….

6 Simple Steps to Add Live Streaming to Your Marketing Plan

6 MIN TO READ Live streams are one of the most powerful tools you can use to reach your audience. But how do you fit them in as a recurring part of your video marketing plan?  In this post, we’re going to be breaking down exactly how to make live streams a regular part of your video marketing plan. By the end of this…

8 Predictions for Video Production in 2021

5 MIN TO READ For much of the past year, it felt like the only constant was change. Many video productions were scrapped along with any other sizable gatherings, and even seasoned professionals were tasked with learning new ways of doing things. As 2020 draws to a close, we’re looking at the changes most likely to persist well into the New Year. 1. Live…

How to Make a Captivating Teaser Video

4 MIN TO READ The perfect teasers are created to grab the attention of viewers and keep them wanting more. But, how do you craft one without giving too much away? In this post, we’ll be examining teasers and content snippets we’ve created, and deep-diving into the elements of what makes them successful. What is Teaser Content? A teaser is a short video that…

Add New Revenue Streams to Your Business With Video

7 MIN TO READ Since COVID-19 pulled the rug out from under our collective feet, many businesses are recalibrating and scrambling to come up with new go-to-market strategies. For many, video is the answer to creating much-needed streams of revenue. Of course, this doesn’t apply only in crisis situations. Having multiple sources of income helps bring stability and growth to businesses no matter what’s…