6 MIN TO READ Live streams are one of the most powerful tools you can use to reach your audience. But how do you fit them in as a recurring part of your video marketing plan? In this post, we’re going to be breaking down exactly how to make live streams a regular part of your video marketing plan. By the end of this…
5 MIN TO READ For much of the past year, it felt like the only constant was change. Many video productions were scrapped along with any other sizable gatherings, and even seasoned professionals were tasked with learning new ways of doing things. As 2020 draws to a close, we’re looking at the changes most likely to persist well into the New Year. 1. Live…
4 MIN TO READ The perfect teasers are created to grab the attention of viewers and keep them wanting more. But, how do you craft one without giving too much away? In this post, we’ll be examining teasers and content snippets we’ve created, and deep-diving into the elements of what makes them successful. What is Teaser Content? A teaser is a short video that…
7 MIN TO READ Since COVID-19 pulled the rug out from under our collective feet, many businesses are recalibrating and scrambling to come up with new go-to-market strategies. For many, video is the answer to creating much-needed streams of revenue. Of course, this doesn’t apply only in crisis situations. Having multiple sources of income helps bring stability and growth to businesses no matter what’s…
6 MIN TO READ Sometimes, you can choose when to participate in a fun and lighthearted online trend. Other times, that decision is made for you by crises that force you to upend your best laid plans. So, how do you know when to sit out a trend or jump on it? And, what should you do if you don’t have a choice? In…
5 MIN TO READ Marketing videos are rarely shared in just one place. Most are published not just on your website, but across a multitude of social platforms, each with different aspect ratios, resolution limits, and time limits. So, how can you make sure your video will work no matter where it’s being shared without quadrupling your workload? In this episode of our “How…
5 MIN TO READ Videos aren’t just for marketing. They can also be leveraged for internal communications, training, collaboration, and in client deliverables. In those types of scenarios, it’s critically important to be able to restrict your audience to a select group. In this post, we’ll walk through seven examples of when curtailing sharing is necessary, and best practices for securing your videos with…
4 MIN TO READ Summer is almost here! Maybe that’s why this TripAdvisor list announcing the world’s top airlines got our attention. The warmer temps tend to bring lots of vacations to faraway places, making this a busy season for air travel. But which airline to choose? Because the travel industry is extremely competitive, each airline has to differentiate itself in order to stay…
