While we spend much of our time here discussing how to make compelling marketing videos on your own, we recognize that it is sometimes best (or necessary) to hire a professional. Reasons you might forgo producing your own marketing videos include a lack of proper equipment, little time to dedicate to the video production process, unfamiliarity with video creation best practices, and simply a lack of interest.

If you’ve never hired a professional videographer and have no idea where to find one, we’ll help you get started. Keep in mind that, as with any project you outsource, it is imperative that you be very clear about your expectations and your timeline.

1. Film Departments at Universities

By hiring a student, you are getting someone who has already had extensive training and experience. They know the newest trends and best practices in video creation, likely have access to better equipment, and (hopefully!) still have fresh enthusiasm for their craft. It is also likely that their prices will be lower as many are still just trying to add quality projects to their professional portfolio.

2. Job Boards

Not all job boards are created equal and, for what it’s worth, we’ve found the following websites to be particularly helpful:

Search for “videographer” in the search field and limiting your results to only those found in /r/forhire.
Be sure to use the tags such as “video production” or “video editing” to narrow down to exactly the service you need. These tags are located on the right side of the page.
Scriptwriting, storyboarding, and even talent for hire- This site has you covered!

3. Social Networking Sites

When used strategically, social networking sites can lead you to quality talent for helping to produce your new marketing video. On Twitter, be sure to use the proper hash tags to search and monitor conversation surrounding marketing video professionals. On Facebook (and Twitter), “like”/follow the pages/accounts that are comprised of video professionals.

4. Marketing Agencies

While they may the most expensive of the options shared today, there is something to be said for hiring a professional team that has the in-house equipment, human resources, and track-record to back up their price tag.

5. Personal Recommendations

As with everything else in life, word of mouth is often the best route to take when hiring someone for a video project. Talk to your colleagues and friends who have hired video professionals and ask them for recommendations (and, who to avoid). It can save you a lot of time and effort.

Have you ever hired a video professional? How did it go and do you have any words of wisdom to share? Leave your comments below or share with us on Facebook and Twitter (@sproutvideo).

Written by Laci Texter

SproutVideo blog contributor. You can follow her on Twitter and Google+.

Posted May 20, 2013

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