6 MIN TO READ Metadata is the organizational information (both visible and hidden) behind digital content that communicates the asset’s structure, administrative info, and description. All kinds of files contain metadata: from text documents to MP3s. Computers use this information to understand a file’s details. For web pages and uploaded content, search engines use metadata to organize and align content with relevant search queries….
6 MIN TO READ Producing original video content is hard work that can require a large investment of time and money … and failure usually isn’t an option. However, knowing how to use the correct planning documents is the secret to any production’s success. Using the right apps and tools to create these documents will greatly simplify your video production process, and can be…
4 MIN TO READ Footage can be recorded in several formats: uncompressed raw, Log, or standard color space to name a few. But, what do those terms even mean, and how do they impact your final result? In this week’s How To Video, we’re going to be taking a deep dive into the different types of video codecs, and the effect they have on…
6 MIN TO READ Delivering a message on camera is one of the most challenging parts of creating professional videos, especially if you’re not used to being the star of the show. In the second part of our How To Video series on filming all by your lonesome, we’re looking at how best to get your message across. Whether you read from a script…
7 MIN TO READ In this episode of our How To Video series, our Creative Director, Nick LaClair, breaks down how to execute a professional video shoot all by yourself. To ensure that you get off to the right start, we’re looking at the gear you’ll need as well as three key steps to take prior to shooting. Watch the video below and keep…
6 MIN TO READ Stop motion is the darling video format of the social media age. It’s fun, light-hearted, engaging, and appropriate for many types of videos. So, how can you go about making your own stop motion animation? Since stop motion animation requires a certain level of precision and attention to detail, there are many pitfalls to be aware of. From the lighting…
8 MIN TO READ Appearing on camera can be nerve-wracking, even for executives. There’s something about staring into a camera lens that tends to spike people’s stress levels, no matter how high-powered their day job might be. After all, just because they’re running a company doesn’t mean they appear on camera all the time. The last thing you want is for your subject to…
8 MIN TO READ Image of Video Cameras from Microgen/Shutterstock There are so many options for cameras on the market. Choosing the right one to purchase, or just to use for a video project, can be challenging. In fact, there really isn’t a single right answer to the question, “Which camera should I use?” Instead, we’d like to defer to the experts on this…
