Get the latest video news and tips straight to your inbox, every week:

Posts By: Courtney Purchon

Holiday Food Video Tips

Ever wonder why food looks so much better on your plate than it does on camera? As it turns out, there are a few simple tricks to filming food so that it looks as good as it tastes.

We’re not talking about crazy food industry sleight of hand, like using shaving cream instead of whipped cream. We’re talking about easy ways you can use existing tools in your kitchen to make your meal picture perfect.

In the video below, we’ll walk you through the four key ingredients you’ll need to create a feast for the eyes.

Storytelling Without Dialogue

Sometimes, it’s what goes unsaid that adds the most to a story. It might not be your first instinct, but you can engage viewers and get a message across without any dialogue at all.

Given that many videos play without sound, especially if they are autoplaying, or shared on social media, knowing how to craft a silent story is an especially valuable skill. In this post, we explore the pieces that help your viewers put the picture together without a word.

How to Light a Horror Scene on Film

As the nights grow longer, and the shadows deepen, our minds tend to turn to things that go bump in the night. With Halloween around the corner, it’s the perfect time of year to embrace the spookier side of filmmaking.

In this episode of our How To Video series, we’re diving headfirst into the world of horror. Our video tutorial will walk you through exactly how to light a scene for a most frightful effect. You’ll learn tips for working in adverse conditions, adding atmosphere, avoiding lens flare, and getting a truly terrifying end result.

External Hard Drive for Storage and Laptop by Byjeng on Shutterstock

(Photo Credit: Laptop by Byjeng on Shutterstock)

With the advent of 4K and 8K production workflows, video editing means working with incredibly large file sizes. This can present all kinds of issues, from running out of space to frustratingly slow performance. So, what is the best way to store all that data while editing your videos?

Before you run out to buy yet another external drive, make sure that’s really your best bet. We interviewed two video experts to break down your options for working with large files while editing video, and go over the pros and cons of each solution.

New Product Updates

The SproutVideo platform just got a major upgrade, with helpful organizational tools, and features that will give you greater control than ever over your content and account.

Packed into this feature release are folders, bandwidth caps, an audit log for team activity, a poster frame picker, and a shiny new integration with Zapier. Keep reading for all the details on the ways these new features will help improve your workflow and account management.

Video Privacy

Protecting your video content used to be as simple as setting a password and sharing a link. Today, video privacy options have evolved substantially, and generally for the better. With so many choices, it’s hard to know which is most appropriate for the videos you’d like to share.

In this guide, we’ll walk you through how to evaluate your video privacy needs, and pick the right settings for secure sharing.

airlines and video marketing

Summer is almost here! Maybe that’s why this TripAdvisor list announcing the world’s top airlines got our attention. The warmer temps tend to bring lots of vacations to faraway places, making this a busy season for air travel. But which airline to choose?

Because the travel industry is extremely competitive, each airline has to differentiate itself in order to stay ahead. That, coupled with the fact that “travel” provides plenty of inspiration, this field tends to generate outstanding marketing campaigns. Today, we’re looking at how the top three airlines approach video marketing, with takeaways you can apply to your business.

Filmmaking tips for capturing nature

Maybe it’s the warmer weather, maybe it’s the first crocuses poking up through the ground, but all we want to do is head outside and get some fresh air. While we’re at it, we may as well grab some awesome footage of nature in rebirth.

Here are five classic filmmaking techniques you’ll need to capture nature in all her glory.

Corporate Communications

Corporate communications is more important than ever. It used to mean a stuffy newsletter from a detached higher up sent on a quarterly basis. Or worse, a source of embarrassment for firms. It’s all too easy to leak a misguided memo online these days.

However, corporate communications can be a real asset, especially with the introduction of video. From recruiting, to retention, and improving the efficiency of a workforce, corporate communications offers a lot of potential upside to companies that get it right.

Here’s our guide to modernizing your corporate communications strategy with video.

Jendra Jarnigan on set

In this episode of our Pro Perspectives series, we catch up with veteran cinematographer Jendra Jarnagin on a bustling set. As Director of Photography of this film, she’s right in the thick of it.

The set appears chaotic, with cast, crew, and equipment in a near constant state of motion. To the untrained eye, it can be hard to see how anything ever gets done. As Jendra explains, it’s really organized chaos. In this post, she walks us through the magic of making movies in prep, with tips for every step of the way.

x
Don't miss a post — get them by email! Learn how to: