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Posts By: Courtney Purchon

Woman using a laptop for marketing video

It’s no secret that a good marketing video takes a lot of effort. So, how can you ensure you get the most out of it as possible?

In this post, we explore eight ways to generate multiple marketing assets from a single video, with tips for each one. These fresh ideas will help you get more mileage out of every marketing video you make.

working with remote video teams

Whether you’re shooting on location, or have offices in different cities, your entire video team is rarely in one place. So, how do you ensure your remote team is communicating effectively, and working efficiently?

Partly from our own experience, we’ve found there are specific tactics you can employ at different stages of the video production process to keep everyone on the same page, and as productive as possible, no matter where they’re located. Keep reading for tips on improving your workflow with remote video teams.

Example of a Video Camera

When it comes to picking a video camera, it’s not just about image quality. The camera also has to offer the type of battery life, audio inputs, video outputs, ergonomics, and image control options to suit your project.

In this episode of our How To Video series, we’ll walk you through what you can expect from different tiers of video cameras for each of those five factors. We’ll also explain why each one is important to consider when selecting a camera for your project.

Factors for Video Image Quality

The image quality can vary significantly between two 4K cameras, as pictured above, but why? Part of the answer is the camera sensor, which we looked at in detail in the last episode of our How To Video series.

However, a lot of the difference also comes down to what happens to the image data after it hits the sensor. There are three main factors: bit rate, bit depth, and chroma subsampling.

If you’re already lost, don’t worry. We’ll break down what each of those terms means, and how they impact footage quality. Watch the video below and keep reading to gain an in-depth understanding of what really makes a difference for pixel perfection.

All About Camera Sensors

Your iPhone shoots 4K, and so does a $50,000 cinema camera. So, what’s the difference? Is all 4K created equal?

The plain and simple answer is a definite NO. As Nick LaClair explains in this episode of our How To Video series, a lot of the difference in footage quality comes down to the role sensors play in processing visual information. Keep reading for a deep dive into how camera sensor size impacts everything, from depth of field and the size of the frame to the level of noise in your image.

This Earth Day, we’re worried about our planet. It seems as though every year brings news of yet another environmental catastrophe, whether it’s an oil spill, rapidly declining populations of pollinators and frogs, or increasingly extreme weather events brought on by climate change.

Yet, there are signs of hope. More people are conscious of their impact on the environment, and making changes for the better. A large part of why many are finding new motivation to help the environment is video.

Video shines a light on the far-flung reaches of the world, where many people would never travel on their own. It creates a connection with the plight of animals under environmental distress due to habit loss or other factors. And, as a result, it inspires action in a way that few other sources of information can achieve. Keep reading for our thoughts on why video just might save the planet, and steps you can take to help.

Choosing the Right Video Cameras

Image of Video Cameras from Microgen/Shutterstock

There are so many options for cameras on the market. Choosing the right one to purchase, or just to use for a video project, can be challenging. In fact, there really isn’t a single right answer to the question, “Which camera should I use?”

Instead, we’d like to defer to the experts on this topic. We surveyed four professional videographers to learn what they consider to be their go-to camera – the one they reach for time and again. Keep reading for amazing insights into which camera systems the pros use, and why.

Editing Audio in Adobe Audition

Audio always needs fine-tuning to sound professional. Still, this highly technical process can be intimidating for lots of video editors, even those with plenty of experience under their belt.

In truth, post-production processing of audio is an entire career track because it’s so specialized and involved. Yet there is quite a lot you can do to improve your audio if you know the basics.

In this episode of our How To Video series, Nick LaClair, head of video production for SproutVideo, walks you through removing unwanted background noise, and optimizing your vocals in Adobe Premiere. Watch the video tutorial below to learn how to edit your audio, and work more efficiently when processing audio in post. His tips will help you save time and avoid common pitfalls when polishing your audio tracks.

Holiday Food Video Tips

Ever wonder why food looks so much better on your plate than it does on camera? As it turns out, there are a few simple tricks to filming food so that it looks as good as it tastes.

We’re not talking about crazy food industry sleight of hand, like using shaving cream instead of whipped cream. We’re talking about easy ways you can use existing tools in your kitchen to make your meal picture perfect.

In the video below, we’ll walk you through the four key ingredients you’ll need to create a feast for the eyes.

Storytelling Without Dialogue

Sometimes, it’s what goes unsaid that adds the most to a story. It might not be your first instinct, but you can engage viewers and get a message across without any dialogue at all.

Given that many videos play without sound, especially if they are autoplaying, or shared on social media, knowing how to craft a silent story is an especially valuable skill. In this post, we explore the pieces that help your viewers put the picture together without a word.

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