5 MIN TO READ Summertime is the perfect time to mix up your online video marketing strategy by venturing into the great outdoors! Whether you are making a video just to “check in” with your audience, offering a special summer deal to your customers, or taking advantage of a beautiful outdoor backdrop, occasionally filming outdoors is a great way to introduce a little fun…
2 MIN TO READ The 67th Annual Tony Awards went off without a hitch last night at Radio City Music Hall in New York City. Whether you’re a theater buff, or have no idea about life on stage, here are some great tips to use in your online hosted videos taken straight from the crème de la crème of the U.S. theater scene.
3 MIN TO READ “Cause marketing” is defined by Wikipedia as any type of marketing relationship for social and other charitable causes. It sometimes incorporates fundraising because it can be a win-win for a brand and a great cause. Some of the possible benefits include improved public relations and customer relationships, and additional marketing opportunities. The very best benefits, of course, are investing in…
3 MIN TO READ Throughout the years, producers have worked with animals to create some of the most memorable commercials. Who can forget the “¡Yo quiero Taco Bell!” chihuahua, the Bush’s Baked Beans Golden Retriever Duke, Bud Light’s Bull Terrier Spud McKenzie, or the Cadbury Bunny? Each of these commercials proved a hit for adults and children alike. Cadbury even took it a step…
2 MIN TO READ We write a lot about how to make compelling marketing videos on your own. However, sometimes it’s best (or even necessary) to hire a professional. You might lack needed equipment, time, or familiarity with the filming process. No matter the reason, hiring a professional freelance videographer can really pay off. If you’ve never hired a freelance videographer, or have no idea where to find one, we’ll help…
3 MIN TO READ A great way to connect with your audience is to incorporate holidays and events in your online video strategy. Not only does it add relevant and entertaining material to your content marketing. It also does exactly what social media is designed to do – connect your brand with your audience in a way that feels natural. It shows your fans and…
3 MIN TO READ Not too long ago, a Wall Street Journal email, sent by WSJ’s deputy managing editor Matt Murray and head of video operations Chris Cramer, caused a lot of controversy. The subject of this email? The appearance of WSJ’s reporters when they’re on camera. Though you are probably not reporting live on-air, it is equally important that you stay on your A-game…
3 MIN TO READ You might be a talented videographer. You might even have reasonably steady work in video. But, how can you accelerate your career, and really succeed? Turns out, as in many areas of our life, the secret to success is forming habits that help you stay focused and on track despite setbacks or distractions. In this article, we breakdown the top five habits…
