Posts by "Laci Texter"

177 posts found

11 Post-Sales Marketing Videos Guaranteed to Increase Repeat Customers

4 MIN TO READ Repeat customers are the foundation of every successful business. But, is your organization at risk of losing the connection you’ve worked so hard to make with your customers? The sale is definitely not closed when the buyer has parted with their cash; in fact, it’s only the beginning! In this blog, we share 11 exciting videos that will keep your…

6 Types of Self-Service Videos that Drive Online Sales

4 MIN TO READ Do you know the perfect way to lose an online sale? Forcing your customer to stop the purchase process to phone or email your company to ask a question. Creating a comprehensive, video-based self-service process will ensure customers are equipped with all the information they need to make a purchase decision. Additionally, it’s important to continue to provide outstanding customer…

Video Marketing Lessons From Auto Body Repair Shops

4 MIN TO READ Customer communication is key to growing just about any business. After all, a well-informed customer who fully understands your product, or the services you’ll provide, is much likelier to be happy with the outcome. Happy customers might even tell their friends, helping to generate that all important brand awareness for your business. As a business that relies heavily of word-of-mouth and referrals, auto body…

How to Film Your Own Video Rant

3 MIN TO READ Bottling everything up never did anyone any good! Releasing your feelings on video is not only cathartic, it makes for an authentic video that tells your followers exactly what you’re all about. But, you don’t want to come across as someone with anger issues! There’s a fine line between letting people know what you’re really thinking, and oversharing, or offending….

Video Marketing Inspiration from Your Local Bakery

4 MIN TO READ Around 78 percent of Americans like to order dessert when they’re celebrating. The baking industry is worth $311 billion across the US. That’s certainly something to celebrate for bakery owners! There are two ways of looking at this: customers are prepared to spend money on sweet treats; and there’s a huge amount of competition for artisan bakers. Setting yourself apart…

6 TED Talks That Will Change the Way You Make Video

4 MIN TO READ Have you ever met someone who doesn’t like TED talks? Me neither. It’s where I turn when I want to learn from fascinating people who aren’t afraid to shake things up. It’s one of my favorite spaces online to get inspired, especially when it comes to exciting ideas about video making. In this post, we’re going to take a look…

Video Marketing for Your Small Business: Clothing Boutiques

4 MIN TO READ How do you level the playing field when it comes to competing with other indie clothing stores, or bigger, well-established boutiques? One word: video. A thoughtfully executed video marketing campaign will show off your wonderful clothing to customers. With videos promoting product features, expert fashion tips, and how to videos, you can showcase the brands you stock, the beautiful colors…