5 MIN TO READ A well-planned video marketing strategy takes video well beyond a few minutes of material to interest or educate your audience. A solid video marketing strategy will maximize the potential of video to build a lasting connection with your audience. In this blog, we’re going to share how to build a video marketing strategy that will enable you to set out your…
5 MIN TO READ Is your marketing strategy best described as ambulance chasing? If there ever was an industry that needed to drag its marketing efforts out of the dark ages, it’s the legal industry. So why not try something modern and highly impactful? A well-made video will tell people what you’re all about, and the difference you can make when they’re in need….
4 MIN TO READ Repeat customers are the foundation of every successful business. But, is your organization at risk of losing the connection you’ve worked so hard to make with your customers? The sale is definitely not closed when the buyer has parted with their cash; in fact, it’s only the beginning! In this blog, we share 11 exciting videos that will keep your…
4 MIN TO READ Do you know the perfect way to lose an online sale? Forcing your customer to stop the purchase process to phone or email your company to ask a question. Creating a comprehensive, video-based self-service process will ensure customers are equipped with all the information they need to make a purchase decision. Additionally, it’s important to continue to provide outstanding customer…
4 MIN TO READ Customer communication is key to growing just about any business. After all, a well-informed customer who fully understands your product, or the services you’ll provide, is much likelier to be happy with the outcome. Happy customers might even tell their friends, helping to generate that all important brand awareness for your business. As a business that relies heavily of word-of-mouth and referrals, auto body…
3 MIN TO READ Bottling everything up never did anyone any good! Releasing your feelings on video is not only cathartic, it makes for an authentic video that tells your followers exactly what you’re all about. But, you don’t want to come across as someone with anger issues! There’s a fine line between letting people know what you’re really thinking, and oversharing, or offending….
4 MIN TO READ Around 78 percent of Americans like to order dessert when they’re celebrating. The baking industry is worth $311 billion across the US. That’s certainly something to celebrate for bakery owners! There are two ways of looking at this: customers are prepared to spend money on sweet treats; and there’s a huge amount of competition for artisan bakers. Setting yourself apart…
4 MIN TO READ Did you know the average human attention span is just eight seconds? That means videographers have only eight seconds to hook viewers before they move to the next thing. You could say that this makes life hard for video professionals, but we’re glass-half-full people here at SproutVideo! A truly memorable intro is a great opportunity to make a killer first impression,…
