4 MIN TO READ Authenticity is frequently cited as an important part of successful video marketing campaigns. But, experts rarely share practical advice on what exactly constitutes an ‘authentic’ video, or how to make authentic videos. Often, this industry buzzword means videos that feature real people rather than actors. Customer testimonials are not only more believable, they’re usually more compelling. In this post, we’re going to look…
4 MIN TO READ Even seasoned video marketers wonder from time to time whether they’re creating the right videos to push viewers along the various stages of the sales funnel. Are your marketing videos moving viewers from the awareness phase through to the purchase phase? Are there any gaps in your video marketing strategy? In this blog, we look at the different stages of the sales…
4 MIN TO READ Working with influencers is a great way to strike up a conversation with your target market, increase sales, and create exciting new content for your organization. But, instead of seeking out influencers and working with them, why not establish your own brand as a thought leader? In this post, we’re going to share practical advice on using video to accelerate…
4 MIN TO READ Audiences are tricky to manage. Say the wrong thing, and they can quickly lose interest in your message. A little charm goes a long way to ensuring viewers engage with your video and stay firmly on your side. A viewer that has been well and truly charmed is one that will tell others about the video they have seen and…
4 MIN TO READ You’ve met a potential customer, and they seem really interested. What’s your next move? When you’re back at the office you could send them an email, but that’s hardly going to set their world alight. Video mail, on the other hand, is a surefire way to get their attention, tell them more about your service, and take your business relationship…
4 MIN TO READ If your brand needs to connect with a new audience – or even reconnect with an old one – there’s no better way than video. Whether you recently changed your core message, introduced an exciting new product range, or want to engage with an entirely new target market, video will enable you to stay relevant. Even better, your audience can enjoy, take…
4 MIN TO READ We’re usually advised to avoid working with small or furry subjects entirely. They’re renowned scene-stealers, and are notoriously hard to corral, much less direct. However, marketing videos that amp up the cute factor are more likely to get noticed. To help you take advantage of that simple fact, here are twenty things to not do if you’re featuring children or…
4 MIN TO READ The year 2016 was tumultuous, with many ups and downs across the board. The one exception has been online video, which has only moved from strength to strength. In this post, we’re looking back at some of our favorite marketing videos from 2016. These ten videos made us laugh, cry, or rush out to try the product! Enjoy.
