4 MIN TO READ If your brand needs to connect with a new audience – or even reconnect with an old one – there’s no better way than video. Whether you recently changed your core message, introduced an exciting new product range, or want to engage with an entirely new target market, video will enable you to stay relevant. Even better, your audience can enjoy, take…
4 MIN TO READ We’re usually advised to avoid working with small or furry subjects entirely. They’re renowned scene-stealers, and are notoriously hard to corral, much less direct. However, marketing videos that amp up the cute factor are more likely to get noticed. To help you take advantage of that simple fact, here are twenty things to not do if you’re featuring children or…
4 MIN TO READ The year 2016 was tumultuous, with many ups and downs across the board. The one exception has been online video, which has only moved from strength to strength. In this post, we’re looking back at some of our favorite marketing videos from 2016. These ten videos made us laugh, cry, or rush out to try the product! Enjoy.
4 MIN TO READ Making an awesome video is part art, part science. Testing which bits of your video work, and which need more attention, is more fun than you might think. So get your lab coat on, your notebook out, and start a/b testing videos!
4 MIN TO READ Have you seen a car advert recently that make you stop what you were doing and pay attention? We bet you have – the auto industry consistently churns out hit after hit. We took a close look at the techniques used to hook viewers in a few of our favorites, and came up with some steal-worth tips you should drive right off the…
3 MIN TO READ Even the most extroverted people can suddenly lose confidence when in front of the camera. A great videographer will be able to put them at ease, and make the experience enjoyable for interviewee and audience. Most videographers will produce videos that feature the team members speaking directly to camera, whether it is a CEO’s address to the company, explainer video,…
3 MIN TO READ Sometimes, it’s what you don’t say that really counts. This couldn’t be more true for marketing videos, where choosing your words wisely makes a world of difference to the success of your campaign. In this post, we’ll look at what NOT to say in your marketing video. From scripts that aren’t realistic to videos that omit that all-important call-to-action, if you…
3 MIN TO READ Events are a goldmine for videographers. With so much going on, it can feel overwhelming to try to capture it all on video. In this post, we’re going to take a look at the most valuable types of footage you can’t miss at your next company event.
