6 MIN TO READ Video schema markup uses structured data to help search engines interpret your video’s content, details, and attributes. Structured data improves video visibility and ranking relevancy in search results due to its compatibility with machine learning. This article makes it easy for anyone to take advantage of its benefits.
6 MIN TO READ Give your audience more ways to engage without creating new content. Reformat original video content into different mediums and extend the life of your videos. This practice encourages brand growth by diversifying how customers connect with your content across marketing channels. Start maximizing your video investment with these 10 methods.
8 MIN TO READ Video needs to engage your audience across marketing channels and stages of the buyer’s journey. But how do you distribute video content to produce the results you want? This guide answers that question with a strategy to maximize the longevity and reach of your videos — without expecting you to have unlimited resources.
9 MIN TO READ Video metrics tell the story of how viewers interact with your video. They serve as key performance indicators (KPIs) for videos that provide direction as you review the data, test strategies to enhance engagement, and increase ROI. From learning and development to operations, technology, and support — video metrics are essential for tracking the effectiveness of video content. Learn how…
10 MIN TO READ Maximize video engagement with these research-backed strategies. Learn how to measure engagement and evaluate the data. Try out these ten actionable strategies to get the most out of your video budget while building community and trust.
9 MIN TO READ “Thank you” videos offer a casual way to intentionally appreciate the supporters, customers, and employees who meaningfully impact your business or organization. They also encourage retention and strengthen brand positioning. In this article, we’ll look at the best “thank you” video examples and share tips for making your own.
7 MIN TO READ With two decades in tech, Tim Ryan joins SproutVideo as the new marketing leader. His experience ranges from incubating and building early-stage startups to helping Fortune 500 companies grow. Do you remember when you went from 12 to 13 years old? It’s a transitional age when the mental shift into teenage years, while sometimes awkward, leads to exciting new ways…
16 MIN TO READ Hundreds of companies are jumping on the artificial intelligence bandwagon, creating an overwhelming amount of AI tools. In an effort to see if these tools can actually produce professional results, we tested 30+ different AI script writers using a single, detailed prompt. The goal was to feature all of the tools that met our professional standards. We found three.
