Post Category: Video Marketing

214 posts found

How Major Tech Brands Responded to the Pandemic with Video

4 MIN TO READ This year, brands have been challenged like never before to keep up with a rapidly changing environment in the face of several ongoing crises. In particular, the pandemic has presented significant difficulties for video marketing, and not just in terms of production, but also in terms of messaging and resonating with audiences. In this post, we dissect the approaches of…

Ten Common Video SEO Pitfalls to Avoid

5 MIN TO READ While implementing video on your site for SEO is relatively straightforward, there are some common issues you’ll want to avoid. From technical problems, to common sense copy changes, these tips will help you improve your video SEO. 1. Skipping the Technical Side of SEO Video sitemaps, metadata, and structured data are essential for search engines to locate and index your…

Why How-To Video Content is SEO Gold

8 MIN TO READ Sometimes, it seems like there’s more SEO advice on the internet than cute cat videos. Some of the advice is very high quality, while some is conflicting, and still more is just wrong. Today, we’re cutting through the noise to look at a proven, evergreen method for driving organic traffic to your site that you can easily replicate for your…

An Inside Look at Our New Live Streaming Features

5 MIN TO READ We just released live streaming on our platform, and today, we’re sharing an expert-led tour of these exciting new product features. Live streaming is a powerful way to reach an audience, right now. With the SproutVideo platform, you can leverage our video marketing and privacy tools to gain precise control over how your live stream is accessed and viewed by…

Authentically Inclusive Video Marketing: A Step by Step Guide

8 MIN TO READ Whether this post finds you at the start of your journey, or whether your company is already practicing inclusive marketing, we’re sharing our perspective to help you go even further than before. This is not an overnight transformation, and it’s much, much more than ensuring racial diversity in your choice of actors or voiceovers. Today, we’re specifically looking at how…

How to Make a Captivating Teaser Video

4 MIN TO READ The perfect teasers are created to grab the attention of viewers and keep them wanting more. But, how do you craft one without giving too much away? In this post, we’ll be examining teasers and content snippets we’ve created, and deep-diving into the elements of what makes them successful. What is Teaser Content? A teaser is a short video that…

How to Handle Trending Video Topics 

6 MIN TO READ Sometimes, you can choose when to participate in a fun and lighthearted online trend. Other times, that decision is made for you by crises that force you to upend your best laid plans. So, how do you know when to sit out a trend or jump on it? And, what should you do if you don’t have a choice? In…