10 MIN TO READ It may be tempting to skip writing a video script in favor of “winging it. Writing a script is crucial to producing a compelling video that people will enjoy watching. It will also save you time, money, and frustration. This complete guide provides step-by-step instructions for writing a video script. Plus, grab our free script template to jumpstart your writing process.
11 MIN TO READ Explainer videos are high-value content assets that expand brand awareness and increase website conversions. Read this post for a complete step-by-step guide to making an explainer video, plus 10 of the best examples we could find to spark inspiration.
6 MIN TO READ Unlike web pages, which include keyword information, videos rely on metadata to communicate the subject matter. Therefore, metadata is essential for video SEO. This guide will teach you how to use metadata to optimize your video content for search engine discoverability.
10 MIN TO READ Evergreen content is highly effective at producing sustainable growth. This type of content continues to provide value for your target audience (and attract visitors) long past its publishing date. Our evergreen content mini-guide will teach you how to brainstorm topics, get the most out of your content, and provide you with a plethora of ideas to get started.
9 MIN TO READ There’s a lot to learn from these viral hits and timeless classics. Whether it’s a tear-jerker or a fall-off-the-sofa funny video, there’s something wonderfully evocative about holiday advertisements. We’ll look at the best holiday commercials and discuss how you can create a great holiday marketing video. Prepare your tear ducts.
4 MIN TO READ The benefits of video marketing are especially significant for e-commerce businesses. Video is a compelling way for e-commerce brands to immerse users in the buying experience and increase sales. Gain these seven benefits for your e-commerce business and supercharge your revenue growth.
4 MIN TO READ Mobile-optimized video is an important factor to consider in the success of your business. Easily optimize your videos for mobile with these simple tips.
9 MIN TO READ Video metrics tell the story of how viewers interact with your video. They serve as key performance indicators (KPIs) for videos that provide direction as you review the data, test strategies to enhance engagement, and increase ROI. From learning and development to operations, technology, and support — video metrics are essential for tracking the effectiveness of video content. Learn how…
