Video metrics tell the story of how viewers interact with your video. They serve as key performance indicators (KPIs) for videos that provide direction as you review the data, test strategies to enhance engagement, and increase ROI. From learning and development to operations, technology, and support — video metrics are essential for tracking the effectiveness of video content. Learn how…
9 MIN TO READMaximize video engagement with these research-backed strategies. Learn how to measure engagement and evaluate the data. Try out these ten actionable strategies to get the most out of your video budget while building community and trust.
9 MIN TO READ“Thank you” videos offer a casual way to intentionally appreciate the supporters, customers, and employees who meaningfully impact your business or organization. They also encourage retention and strengthen brand positioning. In this article, we’ll look at the best “thank you” video examples and share tips for making your own.
9 MIN TO READWith two decades in tech, Tim Ryan joins SproutVideo as the new marketing leader. His experience ranges from incubating and building early-stage startups to helping Fortune 500 companies grow. Do you remember when you went from 12 to 13 years old? It’s a transitional age when the mental shift into teenage years, while sometimes awkward, leads to exciting new ways…
7 MIN TO READHundreds of companies are jumping on the artificial intelligence bandwagon, creating an overwhelming amount of AI tools. In an effort to see if these tools can actually produce professional results, we tested 30+ different AI script writers using a single, detailed prompt. The goal was to feature all of the tools that met our professional standards. We found three.
16 MIN TO READThe market for AI-generated videos has skyrocketed, increasing nearly 20% globally year-over-year. We tested dozens of AI-generative tools to create this list of the 10 best AI tools for video editing and production. Artificial intelligence is changing video editing and production as we know it. Here’s how to expedite the video production process with AI tools.
15 MIN TO READPrivate live streaming is real-time video content for an exclusive, permitted audience. Live streams drive 27% more minutes of watch time per viewing than on-demand video content. And they require minimal production compared to on-demand video production. In this article, we’ll discuss the security features you’ll need and how to set up a private live stream.
11 MIN TO READB2B video marketing uses video throughout the customer journey to inform, educate, and assist current and prospective customers. The right B2B strategy will leverage video content for lead capture, relationship building, customer support, and sales. In this complete guide, we’ll walk through every step of creating an effective B2B video marketing strategy, with examples for brainstorming.
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