Video Marketing Articles - Page 2 of 18

What’s the first thing that comes to your mind when I say ‘video marketing’? Chances are you’re thinking about explainer videos, funny ads or even customer testimonials. I’d bet a dollar to a dime that you can even go further from those types of videos but you’d never think about educational video.

You’re not alone – most business owners neglect educational content in their video marketing strategies. However, that doesn’t make it right. In fact, that’s all wrong!

When done correctly, however, educational videos can bring new visitors, increase your visibility and maximize the effectiveness of your marketing. If you’re skeptical, you should try making one. Before you jump in, though, here are some considerations to make to ensure your final video is as close to a perfect educational video as it can be.

long-form video trends

When you think about video marketing, chances are you think of videos that are 10 seconds to two minutes long. After all, we’ve all been told that nobody has the attention span for anything much longer than that. The accepted wisdom is that we must keep our videos short in order to get any views.

What if we were to tell you that there are some very good arguments for incorporating long-form videos into your 2018 video marketing strategy? What if we were to tell you that some of the best corporate videos out there are 10, 20, and 30+ minutes long? And, what if we told you that these types of video could lead to more engagement?

Below, we share five reasons that long-form video is a growing trend. Learn when to use long-form video (with examples), how to best measure the efficacy of your long-form video, and how to get the most mileage from it.

Emotional Holiday Videos

We are in the thick of the holiday season, and as usual, emotions are running high. Whether it’s stress, joy, comfort, or nostalgia, it can feel like a bit of a rollercoaster.

As it turns out, almost all of these emotions are reflected in this year’s crop of holiday car commercials. Not content to show off a shiny car with a bow on it, different manufacturers tested out different holiday emotions to see which might strike a chord with viewers.

In this post, we discuss why this approach might work, and look at the range of emotions being explored in these ads. We’ll wrap it up in a neat package with key takeaways for your next video campaign.

Recruiting videos that actually work

The New Year is all about new beginnings. It’s no surprise many people start their job hunts in January. In fact, one of the largest job sites, Monster.com, sees a 70% spike in job searches in January.

So, how can you be sure that your company stands out from the competition for talent? Use recruiting videos to establish your company’s brand, sell your work culture, and motivate candidates to apply. Here’s how.

B2B storytelling

Last year, we saw retailers and other B2C companies diving into storytelling with enthusiasm and plenty of Hollywood flair. Recently, it seems as though B2B companies picked up the torch and really ran with it.

Telling B2B stories requires a heavy dose of authenticity, or they won’t ring true. They also have to be really compelling, or risk being a total snooze-fest.

In this post, we take a look at some of the very best examples of B2B storytelling from Google, Square, and Amazon. We’ll tease out the key elements that make them truly outstanding, so you can apply these takeaways to your own videos.

amazon hq2 and video marketing

The bidding for Amazon’s second headquarters has been fierce. All in all, 238 different cities are vying for the chance to house 50,000 Amazon employees. Not surprisingly, many cities chose to include video as part of their pitch.

We watched videos from dozens of cities, and noticed interesting differences and commonalities across many of them. Here’s our take on who would win based solely on their marketing video, and a look at the trends that emerged across the different cities.

efficacy of b2b video

B2B companies have been slow to jump on the video marketing bandwagon. For some, it’s a concern of equipment, not having the right team in place, or lacking the budget to make videos.

For still others, it’s a matter of not knowing how to measure their video marketing return-on-investment. After all, if you can’t track it, how can you be sure you’re getting your money’s worth?

Today, we’re going to focus on this particular challenge by analyzing five different B2B video marketing goals, and looking at real world examples along the way.

video marketing on a budget

In the world of marketing, making the most of your content is critical to running an effective and efficient campaign. While you could technically create new videos all the time for a video marketing campaign, this quickly becomes costly and time-consuming.

In other words, it’s not the best route to take for most people.

Video marketing is one of the most popular forms of advertising at the moment. One of its top benefits is how you can scale it to meet so many different goals and purposes. This essentially translates to you getting more views on your content using less time and money.

It’s easy enough to scale your video marketing content. However, here are four key ways that have proven to be particularly effective at getting results.

real estate video

Let’s face it, most real estate videos are boring. We’ve got news for all you realtors – they don’t have to be! It’s time to move beyond shooting a virtual tour of the house.

To produce high quality, engaging real estate videos, you don’t need to be a video expert and you certainly don’t need to hire a team of professionals. With this guide, some basic equipment, and lots of enthusiasm, you can do it yourself.

In this post, we’ll show you how to make videos that will help sell your properties faster than ever. We’ll share tips on how to use emotion and humor effectively, explore the surrounding environment, and livestreaming.

Hands up anyone who’s ever watched a video online, only to be startled when the sound starts blasting out around the office or train? Thought so! That’s why so many of us prefer to watch silent videos, whether we’re taking a quick break from work, using public transport, or trying to keep things quiet so the baby doesn’t wake!

In this post, we share actionable tips on producing great content for the silent screen. We’ll take a look at the very best silent videos online and discuss how the brands got it right.

SproutVideo

Video Marketing Posts

Four Steps Towards the Perfect Educational Video

Long-Form Video: A Growing Trend in 2018

2017 Holiday Marketing Videos Get Emotional

How to Attract the Best Candidates With Recruiting Videos

B2B Storytelling Lessons From Google, Square, and Amazon

Video Marketing Face-Off: Cities Vying for HQ2

How to Determine the Efficacy of B2B Video Campaigns

4 Easy Ways To Scale Your Video Marketing Efforts On A Budget

How to Make a Real Estate Video that Doesn’t Send Viewers to Sleep

Categories

Don't miss a post — get them by email! Learn how to: