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Post Category: Video Marketing

223 posts found

How to Easily Write a Video Script (+ Free Template)

10 MIN TO READ It may be tempting to skip writing a video script in favor of “winging it. Writing a script is crucial to producing a compelling video that people will enjoy watching. It will also save you time, money, and frustration. This complete guide provides step-by-step instructions for writing a video script. Plus, grab our free script template to jumpstart your writing process.

What is Video Metadata and How Do I Use It?

6 MIN TO READ Unlike web pages, which include keyword information, videos rely on metadata to communicate the subject matter. Therefore, metadata is essential for video SEO. This guide will teach you how to use metadata to optimize your video content for search engine discoverability.

11 Evergreen Content Ideas with Examples!

11 MIN TO READ Evergreen content is highly effective at producing sustainable growth. This type of content continues to provide value for your target audience (and attract visitors) long past its publishing date. Our evergreen content mini-guide will teach you how to brainstorm topics, get the most out of your content, and provide you with a plethora of ideas to get started.

10 Best Holiday Marketing Videos (and Why They Went Viral)

9 MIN TO READ There’s a lot to learn from these viral hits and timeless classics. Whether it’s a tear-jerker or a fall-off-the-sofa funny video, there’s something wonderfully evocative about holiday advertisements. We’ll look at the best holiday commercials and discuss how you can create a great holiday marketing video. Prepare your tear ducts.

Video Metrics: Mastering the Game

5 MIN TO READ Video metrics are powerful tools. In order to use them effectively, you have to know what they are, and what they tell you about your content. Video is only valuable if it delivers the right message to the right audience. Sometimes your team will get that combination right on the first try. But often, it’s an iterative process — and…