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Post Category: Video Marketing

Video Schema: How to Increase Visibility with Structured Data

Video schema markup uses structured data to help search engines interpret your video’s content, details, and attributes. Structured data improves video visibility and ranking relevancy in search results due to its compatibility with machine learning. This article makes it easy for anyone to take advantage of its benefits.

6 MIN TO READ

10 High-Impact Ways to Repurpose Video Content

Give your audience more ways to engage without creating new content. Reformat original video content into different mediums and extend the life of your videos. This practice encourages brand growth by diversifying how customers connect with your content across marketing channels. Start maximizing your video investment with these 10 methods.

6 MIN TO READ

20 Gift Ideas for Filmmakers (2024)

Discover 20 gift ideas for filmmakers in our expert roundup! Whether the filmmaker in your life is a business professional or content creator, our list includes valuable gifts for everyone. With a range of gifts across budgets, we won’t judge if you get inspired for a little personal shopping.

14 MIN TO READ

5 Most Valuable Video Metrics to Measure Success

Video metrics tell the story of how viewers interact with your video. They serve as key performance indicators (KPIs) for videos that provide direction as you review the data, test strategies to enhance engagement, and increase ROI.  From learning and development to operations, technology, and support — video metrics are essential for tracking the effectiveness of video content. Learn how…

9 MIN TO READ

The Ultimate Guide to Thank You Videos with Examples

“Thank you” videos offer a casual way to intentionally appreciate the supporters, customers, and employees who meaningfully impact your business or organization. They also encourage retention and strengthen brand positioning. In this article, we’ll look at the best “thank you” video examples and share tips for making your own.

9 MIN TO READ