8 MIN TO READ B2B companies have been slow to jump on the video marketing bandwagon. For some, it’s a concern of equipment, not having the right team in place, or lacking the budget to make videos. For still others, it’s a matter of not knowing how to measure their video marketing return-on-investment. After all, if you can’t track it, how can you be sure you’re getting your…
4 MIN TO READ When everyone has signed out of the webinar, that doesn’t mean that it’s over. Thanks to the time and effort you put into organizing the event, you’re now the lucky owner of an abundance of content. Your team can repackage it and use as part of your video content strategy. In this post, you’ll find nine creative tips that will help you…
4 MIN TO READ Whether vlogging is your livelihood, a new initiative for the company blog, or a hobby, making high quality videos is a must. This doesn’t necessarily mean using expensive hardware – that’s actually not as important as you might think. Rather, you have to take into account a wide range of elements. From lighting to hyperlinks, special guests to authenticity, here’s a checklist…
6 MIN TO READ In the world of marketing, making the most of your content is critical to running an effective and efficient campaign. While you could technically create new videos all the time for a video marketing campaign, this quickly becomes costly and time-consuming. In other words, it’s not the best route to take for most people. Video marketing is one of the…
4 MIN TO READ Let’s face it, most real estate videos are boring. We’ve got news for all you realtors – they don’t have to be! It’s time to move beyond shooting a virtual tour of the house. To produce high quality, engaging real estate videos, you don’t need to be a video expert and you certainly don’t need to hire a team of…
3 MIN TO READ Hands up anyone who’s ever watched a video online, only to be startled when the sound starts blasting out around the office or train? Thought so! That’s why so many of us prefer to watch silent videos, whether we’re taking a quick break from work, using public transport, or trying to keep things quiet so the baby doesn’t wake! In…
4 MIN TO READ One of the most important things a startup team can do is to put together a video marketing strategy. After all, no matter how great your product or services are, how will your customers buy in if they don’t understand the value? Still, when every single penny counts and time is at a premium, it might seem like the easiest…
4 MIN TO READ Did you know that more than half of your website visitors want to see an About page? It’s one of those pages that many of us are guilty of overlooking. But, it’s more important than you might think. It’s where you tell your story, set out your brand ethos, and start to build a relationship with customers. There’s nowhere better…
