7 MIN TO READ Photo Credit: Female Videographer by Jacob Lund on Shutterstock Brand recognition is an important goal for any company, especially when you’re first starting out. Consumers are swamped with hundreds of options for services and products, so making your mark on the industry is vital. But how can video be used to reinforce your branding? Here’s our guide to growing brand recognition…
4 MIN TO READ Summer is almost here! Maybe that’s why this TripAdvisor list announcing the world’s top airlines got our attention. The warmer temps tend to bring lots of vacations to faraway places, making this a busy season for air travel. But which airline to choose? Because the travel industry is extremely competitive, each airline has to differentiate itself in order to stay…
5 MIN TO READ Video has made it easier than ever for your customers to showcase your products and, ideally, sing your praises! These types of third-party videos are considered “user generated content.” Often thought by viewers to be more authentic than company-produced marketing videos, they can make your brand seem more trustworthy and help win new business. As the New York Times recently…
6 MIN TO READ Choice overload is a cognitive process in which a person has a difficult time making a decision when faced with many options. If it sounds familiar, it’s because it’s a universal problem. There are few industries left that are not hyper-competitive and crowded with options. Couple this with the fact that we are all bombarded practically non-stop with advertisements in-person,…
4 MIN TO READ There are numerous ways to approach video marketing. There’s the explainer video approach, the interview approach, the webinar approach, and there’s the storytelling approach which we’re huge fans of here at SproutVideo. While there are many more, one trend that we have never explored is the idea of disturbing your audience with what we call the “yuck factor”. Please note…
4 MIN TO READ What comes to mind when you read “baby boomers”? Is it a gray-haired grandmother baking cookies? A tech entrepreneur launching his second career? An empty-nester couple embarking on an around-the world adventure? Born between 1946 and 1964, baby boomers can be a hard group to nail down; the fact of the matter is they can have any or even all…
4 MIN TO READ Long gone are the days of bringing in communications last-minute for your new product or feature release. While it may have been enough before to send out a press release and schedule a press conference a few days before your big release, it’s now imperative that companies large and small take a more strategic, integrative approach. Today, video can help…
6 MIN TO READ What’s the first thing that comes to your mind when I say ‘video marketing’? Chances are you’re thinking about explainer videos, funny ads or even customer testimonials. I’d bet a dollar to a dime that you can even go further from those types of videos but you’d never think about educational video. You’re not alone – most business owners neglect…
