3 MIN TO READ Whether you are producing a “best practices” video for your employees or sharing instructional video for the general public, video tutorials are a key component of video offerings for most companies. All too often, though, videographers do not take full advantage of the opportunity video tutorial production offers and the result is boring content that fails to excite and, worse,…
6 MIN TO READ Research projects that online video traffic will quadruple by 2020. To take advantage of this compelling trend, it’s critically important to optimize your video marketing strategy to make sure you’re getting a good return on your investment. Professional video hosting providers, like SproutVideo, can furnish you with an array of analytics tools to help. Here’s a brief overview of the metrics that we think will…
2 MIN TO READ So you’ve created a unique and appealing video, and now you’re on a mission to get your video out there. How should you do it? The answer is seeding. Seeding is the process of getting your video seen, and shared, by promoting it through sites, or through influencers, to which your potential customers pay attention. In this post we’re going…
2 MIN TO READ Creating a great video campaign can involve a lot of planning. But, what if you want to start getting your video content out there right away? Here’s a list of videos you can make tomorrow. They require minimal planning, and no market research necessary. Even better, these videos cost next to nothing to make, provided you have a camera and…
3 MIN TO READ Image via Shutterstock Showing, not telling, is the most effective way to get customers engaged with your demo video. When done correctly, this is an opportunity to explain the benefits of your product, and to show potential customers its value. In this post, we highlight different brands that have each used video to demo their products, and we’ve given a couple of…
2 MIN TO READ Kickstarter is famous for making crowdsourcing a mainstream phenomenon. But, did you know their success can be largely attributed to their brilliantly simple formula for making a great marketing video? Kickstarter even teaches people who may not know much about video campaigns how to create effective content with their Kickstarter School. They do this by boiling it down to three straightforward steps. In this…
2 MIN TO READ With Valentine’s Day just around the corner, it’s yet another opportunity to create a video that will tap into the public sentiment and get your brand some visibility as well. We’ve chosen a few of our favorite Valentine’s Day videos from last year to provide some inspiration. Happy Valentine’s Day, and enjoy!
3 MIN TO READ Recent research suggests that, when it comes to creating viral video content, the biggest indicator of success isn’t reaching influencers. Rather, it’s reaching a wide, varied audience of ordinary folks. A joint study by BuzzFeed and StumbleUpon noted that, “Content goes viral when it spreads beyond a particular sphere of influence and spreads across the social web, via ordinary people sharing with…
