Post Category: Video Marketing

214 posts found

5 Lessons Inspired by the Tony Awards

2 MIN TO READ The 67th Annual Tony Awards went off without a hitch last night at Radio City Music Hall in New York City. Whether you’re a theater buff, or have no idea about life on stage, here are some great tips to use in your online hosted videos taken straight from the crème de la crème of the U.S. theater scene.

How to Leverage Online Video for Charitable Causes

3 MIN TO READ “Cause marketing” is defined by Wikipedia as any type of marketing relationship for social and other charitable causes. It sometimes incorporates fundraising because it can be a win-win for a brand and a great cause. Some of the possible benefits include improved public relations and customer relationships, and additional marketing opportunities. The very best benefits, of course, are investing in…

5 Tips for Video Marketing With Animals

3 MIN TO READ Throughout the years, producers have worked with animals to create some of the most memorable commercials. Who can forget the “¡Yo quiero Taco Bell!” chihuahua, the Bush’s Baked Beans Golden Retriever Duke, Bud Light’s Bull Terrier Spud McKenzie, or the Cadbury Bunny? Each of these commercials proved a hit for adults and children alike. Cadbury even took it a step…

Four Summer Holidays to Incorporate Into Your Online Video Strategy

3 MIN TO READ A great way to connect with your audience is to incorporate holidays and events in your online video strategy. Not only does it add relevant and entertaining material to your content marketing. It also does exactly what social media is designed to do – connect your brand with your audience in a way that feels natural. It shows your fans and…

5 Habits of Highly Successful Videographers

3 MIN TO READ You might be a talented videographer. You might even have reasonably steady work in video. But, how can you accelerate your career, and really succeed? Turns out, as in many areas of our life, the secret to success is forming habits that help you stay focused and on track despite setbacks or distractions. In this article, we breakdown the top five habits…

6 Video Tutorials That Inspire

3 MIN TO READ Whether you are producing a “best practices” video for your employees or sharing instructional video for the general public, video tutorials are a key component of video offerings for most companies. All too often, though, videographers do not take full advantage of the opportunity video tutorial production offers and the result is boring content that fails to excite and, worse,…

What is a High Performing Video?

6 MIN TO READ Research projects that online video traffic will quadruple by 2020. To take advantage of this compelling trend, it’s critically important to optimize your video marketing strategy to make sure you’re getting a good return on your investment. Professional video hosting providers, like SproutVideo, can furnish you with an array of analytics tools to help. Here’s a brief overview of the metrics that we think will…

Seeding: Attract New Customers In 5 Steps

2 MIN TO READ So you’ve created a unique and appealing video, and now you’re on a mission to get your video out there. How should you do it? The answer is seeding. Seeding is the process of getting your video seen, and shared, by promoting it through sites, or through influencers, to which your potential customers pay attention. In this post we’re going…