Video has plenty of room to grow in email marketing. After all, if you could boost your open rate, click-through rate, and reduce your unsubscribe rate, just by adding one thing to an email campaign, wouldn’t you? Here’s how video can help you grow your email list, improve campaign performance, and, ultimately, drive traffic to your website.
3 MIN TO READThere was a lot of buzz about video and SEO in 2013, but what about video and SEM? If paid search is one of your main sources of traffic and new customers, adding video to your landing pages can help dramatically improve the performance of your campaigns. Quality Score Using video, you can help boost critical stats on your landing…
2 MIN TO READSproutVideo is excited to share a super cool little video innovation – just in time for the holidays! If you are lucky enough to live in Australia, you have a new option for seasons’ greetings. Their unexpectedly innovative national post service developed a video-enabled stamp for packages and regular mail.
< 1 MIN TO READSproutVideo offers some great tools for leveraging your video content in your marketing strategy. Starting with the basics, in any industry and with any business model, you have to understand your targeted audience. Our analytics and engagement stats enable you to gain a deep understanding of the ‘who, what, where and how.’ Knowing that most people are watching your videos…
2 MIN TO READInstagram has exploded in popularity. It’s become a crucial part of effective social media strategies. And, now is the perfect time to hop on board the train and use this platform to promote your site’s videos. Here are eight inspiring ideas for ways to use Instagram to pique your audience’s interest.
3 MIN TO READToday, we’re sharing ways you can incorporate charity into your videos. We’ll look at why video is the perfect vehicle for highlighting charitable causes, and how you can inspire others to make a change. We’re going to start with a story.
3 MIN TO READToday we’re taking a little inspiration from online chatter. That’s right. Today’s post is dedicated to slow motion. If you’ve been paying attention to tech news or watching some of the newest video trends, you might have noticed a bit of buzz about it over the past couple weeks.
2 MIN TO READFlo. Billy Mays. The MicroMachines Man. A gecko. Four very different, uh, people; four very different products. These spokespeople have become icons, just as famous as the products they represent. A spokesperson is a brand ambassador, an extension of your business. That’s why choosing the right person (or animal) can seem like a daunting task. Here are the top twelve…
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