5 MIN TO READ A good ‘About Us’ video tells the story of a brand, provides necessary information, fulfills a need, establishes a bit of social proof, and clearly shows what a brand is about. We’ve discussed a lot of different kinds of videos in this blog: interviews, series, and outdoor shoots, but your ‘About Us’ video is perhaps THE most important video you…
5 MIN TO READ Web series are a great way to capture and sustain audience interest. It’s a fresh way to keep audiences coming back to your brand week after week. This blog post is dedicated to crafting engaging online web series, with eleven ideas to get your own video series going.
5 MIN TO READ The one key ingredient to any successful marketing video is an effective call-to-action (CTA). A persuasive CTA allows you to strike while the iron is hot, when viewers are most engaged and intrigued by your solutions. Here are the details on why they are so important, and how to implement your own powerful CTAs.
5 MIN TO READ There is no shame in TV marathons. As a novice videographer, TV shows are great case studies and sources of inspiration. Here are seven shows that, in our humble opinion, have done it right. Feel free to indulge in some binge-watching, but be sure to take a few notes.
5 MIN TO READ Online video contests are a great way to get amateur filmmakers interacting with your brand. However, getting people to send you videos is not as easy as it may seem. Here are a few considerations when asking people to send videos your way.
7 MIN TO READ Stars are not just a Hollywood byproduct. Today, the line between celebrity and average citizen is being blurred online. Online video influencers have moved beyond their devoted niche followings, becoming mainstream media fixtures. Meanwhile, celebrities are getting in on the action, and developing large followings of their own with online video. Hailing from different backgrounds, covering vastly different territory, and…
4 MIN TO READ Today, good social media strategies are incomplete without the addition of video. Here are eleven reasons your social media plan could be missing out on lucrative opportunities if it lacks video.
4 MIN TO READ Gamification is an innovative way to interact with an audience and keep consumers invested in your brand. Gamification refers to a process by which you motivate people to take certain actions by leveraging elements common in games. Think bonus points, leveling up, progress tracking, special features, or challenges. Here are eight tips for incorporating different elements of gamification into your…
