5 MIN TO READ Video marketing is probably a big part of your marketing strategy. And if it isn’t yet, it soon will be. As demand for video goes up, it begs the question: should your company invest in an in-house team to produce your videos? Hiring dedicated team members to produce videos regularly sounds like a dream, but how do you do it?…
3 MIN TO READ In business videos, the musical score tends to be an afterthought. The right music can give your audience just the right feeling and — more importantly — the wrong music may sink your message. In this episode of our How To Video: Post Production series, Ikey Ajavon, marketing content strategist for SproutVideo, will walk you through the importance of choosing the…
3 MIN TO READ Creating a holiday video can be a struggle. Creating a holiday video within a short timeframe can be a nightmare, but it’s not impossible. Having creative limitations sometimes actually enhances the process. In this blog, we’ll take a look at our own holiday video, walking you through our process from start to finish as we sought to create a cost-effective,…
4 MIN TO READ When it comes to video equipment, people usually want the latest and greatest version they can get their hands on. So, it might be surprising to hear that vintage lenses remain in demand and highly popular for specific types of shoots. In fact, we used rehoused vintage Cooke Speed Panchros in our recent holiday video shoot. Why bother tracking down…
6 MIN TO READ When should you grab your phone to film a quick video, and when should you invest much more heavily in production? As phones become more and more capable of recording high quality video, it can be hard to know which direction to take. In this blog, we will be discussing the differences between polished videos and off-the-cuff videos. We’ll look…
6 MIN TO READ Stop motion is the darling video format of the social media age. It’s fun, light-hearted, engaging, and appropriate for many types of videos. So, how can you go about making your own stop motion animation? Since stop motion animation requires a certain level of precision and attention to detail, there are many pitfalls to be aware of. From the lighting…
7 MIN TO READ Anamorphic lenses are behind some of the most iconic shots in cinema. Their unique characteristics deliver footage with a specific look that movie-lovers and filmmakers fall for over and again. In this episode of our How To Video: Camera series, we’re taking a deep dive into anamorphic lenses, starting with their origins, and how the footage they produce differs from…
8 MIN TO READ When it comes to choosing a lens for a video camera, the world is your oyster. Lens adapters and mounts make it possible to use nearly any type of glass with a video camera that supports interchangeable lenses. Options are great, of course. However, the sheer volume of choice in lenses can be overwhelming. And, lenses range widely in cost,…
