6 MIN TO READ You’ve probably heard of white balance or have the setting on your camera, but do you actually understand how it works? In this How to Video episode, we’ll be taking a look at all things white balance. We’ll explore what it means, the science behind it, and suggest some tools you can use to achieve your desired look. In the…
5 MIN TO READ For much of the past year, it felt like the only constant was change. Many video productions were scrapped along with any other sizable gatherings, and even seasoned professionals were tasked with learning new ways of doing things. As 2020 draws to a close, we’re looking at the changes most likely to persist well into the New Year. 1. Live…
6 MIN TO READ Nothing ruins a video faster than bad audio. And, of all the aspects of your video, it’s the hardest to correct if you don’t get it right in the first place. You can cover a bad shot with b-roll, or correct many visual issues in post. Rerecording or cleaning up audio is a challenge few want to be faced with….
4 MIN TO READ You’ve probably heard the term shutter speed, but do you actually know what it means, how it works, or how to choose the right speed? There is actually a super simple golden rule to go by, but also a lot more to it than you might think. In this How to Video: Camera episode, we’ll be tackling all things shutter…
6 MIN TO READ Is it possible to run a shoot safely in a pandemic? It’s been several months since the world came to a screeching halt, and many of us are eager to get behind or in front of a camera again. However, the stakes are clearly high. For cast and crew, and anyone close to them, a serious illness could be a…
5 MIN TO READ As many companies are navigating a sudden switch to a remote workforce for the first time, a big stumbling block has been company-wide events that usually require experts or company leadership to make presentations in person. Important information can’t be delayed, and sometimes, it can’t be shared by email. So, what do you do when you can’t get everyone together?…
3 MIN TO READ No matter how many times a sales rep raves about your product or service, it can’t compete with a glowing review or testimonial from an actual customer. It’s like having a friend recommend a product; you’re automatically inclined to trust them.
In this blog post, we’ll take a look at why video testimonials resonate so well with audiences, using two examples from our own archive.
3 MIN TO READ Whether you love it or hate it, Valentine’s Day is upon us once again. And with it, comes another opportunity to flex our creative muscles on a sweet promotional video. In this post, we’ll go over our process and share behind-the-scenes photos and video from our brand new cupcake shoot.
