Coming up with ideas for video marketing campaigns can be difficult. It can take a lot of trial and error to find out what resonates best with your audience.
What if we told you there was a way to get your customers to tell you exactly what type of videos they wanted to see? Luckily, this isn’t as difficult as it sounds. Through social listening, you can get great insights into how to improve your video marketing strategy.
In this blog, we’ll cover the differences between social media monitoring and social listening, and how you can use the latter to strengthen your video marketing strategy.