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All Posts

2021 Video Marketing Refresh

During the height of the pandemic, we saw an astronomical rise in video creation and consumption. In this post, we take a look at what companies can expect from video for the rest of the year and beyond.

4 MIN TO READ

Four Steps to Turn Your Smartphone Into a Camcorder

It’s no secret that full-fledged DSLRs or camcorders record better video than smartphones. However, it’s important to note that smartphone cameras have come a long way over the years, and might be the exact tool you need in certain situations. In this post, we’ll break down four accessories you can buy to take full advantage of the camera you always…

5 MIN TO READ

The Importance of Sharing Videos on Social

With so many new social media platforms popping up left and right, it can be tough to determine the best place to post your videos, or whether to post them at all. Not all platforms are equal when it comes to video, but with video becoming an enormous aspect of the social space, it’s more important than ever to get it right.

4 MIN TO READ

Best Practices for Creating a Video Using Stock Footage

What can you do when you need to produce a video, but you don’t have the time or resources to shoot original footage? Enter the wonderful world of stock video. While this is usually used to fill in the gaps of original content, you can create fully fleshed out videos in no time, with the help of some creativity and…

5 MIN TO READ

Mapping Video Marketing Content to Tactics and Tools

Video is a brilliant tool for growing your business, especially when combined with the right marketing tools. Last week, we sat down with Chloe Romero from Lemonlight Media to walk you through exactly which types of content work best, while paired with SproutVideo’s features.  We’ll be looking specifically at lead capture, video SEO, calls-to-action, and social sharing in this post….

5 MIN TO READ

Learn How Media Bridge Streamlines Hubspot/SproutVideo Integration

As marketers, we are always seeking new ways to connect with our audience. At SproutVideo, our mission is to put creativity back in marketers’ hands, taking video to the next level by empowering our users to use high-quality video throughout their marketing efforts. With intuitive, powerful tools like embedded video, video analytics, mobile playback, and a high level of security,…

3 MIN TO READ

Six Steps to Nail Your Live On-Camera Delivery

The vast majority of us spent a large amount of time this past year interacting with people through screens. And while most of those quick conference calls are relatively low stakes, what do you do when you need to nail a live stream for your business or for a large audience? In this post, we’ll take you through six steps…

4 MIN TO READ