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All Posts

Cheers to a Trailblazer: Dr. James West

5 MIN TO READ In the world of video, audio is a crucial part of the production process. However, have you ever wondered who was behind the technology that made modern-day microphones possible?  In this post, we’ll be going over the life and work of Dr. James West, inventor of the electret microphone, which represents around 90% of all microphones produced today. We’ll explore…

How to Upgrade Your Home Video Studio

6 MIN TO READ Whether you’re starting from scratch, or ready to make some upgrades, your home studio is an important investment in this day and age. But, there are endless options for lights, microphones, and cameras, and it’s hard to know if they’re really worth the money. In this How To Video episode, we’ll be breaking down different types of gear you can…

Our Latest Live Streaming Platform Updates

4 MIN TO READ Since we first launched live streaming last year, we’ve been hard at work adding new options to enhance this part of our platform. Today, we’re going over everything that’s changed. Learn how the latest feature updates will give you more control over your live stream, and stay more organized as well. What’s New With Live Streaming? There are three new…

What is White Balance and How Does It Work?

6 MIN TO READ You’ve probably heard of white balance or have the setting on your camera, but do you actually understand how it works? In this How to Video episode, we’ll be taking a look at all things white balance. We’ll explore what it means, the science behind it, and suggest some tools you can use to achieve your desired look.  In the…

Developing the Framework for Growing Your Audience

8 MIN TO READ Sure, losing weight is cool, but have you considered growing your audience as a resolution for 2021? Without an audience, a following, or a group of supporters, it is going to be very difficult to gain traction with your video marketing.  In this post, we’ll be breaking down practical methods you can implement to help grow your audience. This framework…

8 Predictions for Video Production in 2021

5 MIN TO READ For much of the past year, it felt like the only constant was change. Many video productions were scrapped along with any other sizable gatherings, and even seasoned professionals were tasked with learning new ways of doing things. As 2020 draws to a close, we’re looking at the changes most likely to persist well into the New Year. 1. Live…

The Best Way to Use a 360 Camera

4 MIN TO READ Not too long ago, 360 video was all the rage. You saw it on Facebook, YouTube, and even in major advertisements. However, after a splashy debut, audiences lost interest, and it largely faded from the mainstream.  In this episode of our How to Video: Camera series, we will be discussing the history of 360 cameras, some of the current consumer…

How Major Brands Crafted Holiday Videos in 2020

5 MIN TO READ We are headed for a very strange holiday season. As the world is still grappling with COVID-19, we can expect some unique situations when it comes to celebrating the holidays with our friends and family.  However, one thing has stayed consistent this year: an outpouring of holiday-themed commercials from the world’s biggest brands. Some ignore our current situation completely, others…