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6 Simple Steps to Add Live Streaming to Your Marketing Plan

6 MIN TO READ Live streams are one of the most powerful tools you can use to reach your audience. But how do you fit them in as a recurring part of your video marketing plan?  In this post, we’re going to be breaking down exactly how to make live streams a regular part of your video marketing plan. By the end of this…

Adobe After Effects: Understanding Motion Tracking

9 MIN TO READ Get our Free “Motion Tracking in After Effects” Project This Adobe After Effects example project includes everything you need to follow along with this motion tracking article and video tutorial below. In the first episode of our Adobe After Effects tutorial series, we covered all the basic fundamentals of motion graphics, multi-layered compositions, and visual effects. In this episode, we…

Live Streams VS Webinars: 8 Key Differences

6 MIN TO READ Webinars and live streams are an important part of any B2B marketing strategy. However, especially for those new to live audiences, it can be hard to know when it’s best to use a webinar, or to broadcast your ideas with a live stream. After all, both webinars and live streams enable you to deliver your message in real-time, and engage…

Adobe After Effects: The Basics

11 MIN TO READ Harnessing the power of Adobe After Effects is a crucial tool for taking your videos to the next level. Learning how to create motion graphics, multi-layered compositions, and digital visual effects to add to your videos will help your videos stand out from the competition.  After Effects can be extremely complex, so this post will be the first in a…

Everything to Know About Paid Virtual Events

6 MIN TO READ If you’ve never put together a virtual event, now is the time to learn how it can benefit your business. Over the last year, ticketed virtual events have become part of our new “normal” and will continue to be a way for brands to reach audiences like never before.

The New Normal for Video Production

5 MIN TO READ A year ago, video productions of all shapes and sizes came to a screeching halt. The outbreak of COVID-19 upended the industry, and put many, many people out of work. As the months ground on, creative ways were found to manage shoots safely, and work has resumed for much of the industry. Still, a lot of that work looks pretty…

Cheers to a Trailblazer: Dr. James West

5 MIN TO READ In the world of video, audio is a crucial part of the production process. However, have you ever wondered who was behind the technology that made modern-day microphones possible?  In this post, we’ll be going over the life and work of Dr. James West, inventor of the electret microphone, which represents around 90% of all microphones produced today. We’ll explore…