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For Instructional Videos, Success Starts With Structure

5 MIN TO READ Instructional videos are invaluable tools for businesses. They can assist with employee training or teach customers how to use a product or service. They can also provide important information for clients or outline company policies for personnel. Remote work is a more acceptable norm as of late, so engaging and accessible instructional videos are a must. And creating those videos…

Product Update: New Spruce Video Website Theme

4 MIN TO READ We just unveiled a brand new video website theme called “Spruce,” and we couldn’t be more excited about it. Beauty and charm, functionality and style — it’s got everything. We think the best way for you to get to know Spruce in all its glory is to hear from the person who designed it.

Setting Goals for Video Marketing

6 MIN TO READ Whether you’ve been making videos for your company for years or you’re just getting started, creating goals will be a very important waypoint on your quest for success. Like every other aspect of your marketing strategy, having clearly defined video goals from the start will help you in every step of the process.

2021 Video Marketing Refresh

4 MIN TO READ During the height of the pandemic, we saw an astronomical rise in video creation and consumption. In this post, we take a look at what companies can expect from video for the rest of the year and beyond.