7 MIN TO READ Unlike web pages, which include keyword information, videos rely on metadata to communicate the subject matter. Therefore, metadata is essential for video SEO. This guide will teach you how to use metadata to optimize your video content for search engine discoverability.
10 MIN TO READ Evergreen content is highly effective at producing sustainable growth. This type of content continues to provide value for your target audience (and attract visitors) long past its publishing date. Our evergreen content mini-guide will teach you how to brainstorm topics, get the most out of your content, and provide you with a plethora of ideas to get started.
4 MIN TO READ The benefits of video marketing are especially significant for e-commerce businesses. Video is a compelling way for e-commerce brands to immerse users in the buying experience and increase sales. Gain these seven benefits for your e-commerce business and supercharge your revenue growth.
6 MIN TO READ Producing original video content is hard work that can require a large investment of time and money … and failure usually isn’t an option. However, knowing how to use the correct planning documents is the secret to any production’s success. Using the right apps and tools to create these documents will greatly simplify your video production process, and can be…
4 MIN TO READ Mobile-optimized video is an important factor to consider in the success of your business. Easily optimize your videos for mobile with these simple tips.
5 MIN TO READ In this post, we’ll go over how to avoid the pitfalls of greenwashing. We’ll also clarify what makes a business environmentally sustainable, and how you can align these values with your company’s marketing strategy.
5 MIN TO READ It’s no secret that full-fledged DSLRs or camcorders record better video than smartphones. However, it’s important to note that smartphone cameras have come a long way over the years, and might be the exact tool you need in certain situations. In this post, we’ll break down four accessories you can buy to take full advantage of the camera you always…
4 MIN TO READ With so many new social media platforms popping up left and right, it can be tough to determine the best place to post your videos, or whether to post them at all. Not all platforms are equal when it comes to video, but with video becoming an enormous aspect of the social space, it’s more important than ever to get it right.
