8 MIN TO READ Video can be used in a multitude of ways across many business functions because it’s proven to be one of the most effective mediums for communication. Here is the ultimate guide to implementing video throughout your organization to improve collaboration and efficiency, and the KPIs to track for your results as well.
5 MIN TO READ Video isn’t one-size fits all for your inbound marketing funnel. Many companies make the mistake of thinking video is a magic bullet, that they only need one, or that it’s just a box they should check. Those same companies likely wind up wondering why video didn’t make much of a difference in their marketing efforts. In order for video to…
4 MIN TO READ The new marketing video is not remotely about you, your product, or your company. It’s about what you can teach your audience that will make them smarter, more efficient, or more effective at something they care about. Here is a breakdown of why educational videos have become such a key part of successful content strategies, and inspirational examples of brands…
6 MIN TO READ In an ideal world, your budget for making a video will always include plenty of resources to hire a talented producer to oversee all aspects of your shoot’s planning, execution, and the final editing process. I don’t know about you, but sadly, that’s not the world we live in! Here’s an in-depth look at best practices for managing the entirety…
2 MIN TO READ This year was a big year for video. This is the year that 360-degree video became major, the year that social video outpaced SEO, and the year that we got a new video player design! Okay, so maybe that last one is less of a world-mover and more just awesome for our customers. In any case, 2015 has been amazing,…
3 MIN TO READ Hey, remember that phrase “snackable content”? In a recent post, we talked to you about how social video is the new SEO, and we ever-so-briefly mentioned the importance of content being easy-to-digest and easy-to-share, ie. “snackable.” We quickly realized that snackable content is a whole post unto itself, so to do it justice, we’re going to spend a bit of…
5 MIN TO READ Image Credit: Freepik The phrase ‘content is king’ has gone undisputed for several years now, and for good reason. Inbound marketing and SEO strategies have been very successful for many companies. However, customers today expect marketing to be timely, personalized, and helpful. If you miss the mark, you might not get another shot to capture their attention. Not surprisingly, many…
2 MIN TO READ After a rapid rise that began more than a decade ago, video is now the predominant way of sharing information online. But, what does all this growth mean for video? Where do we go from here? In this post, we take a global perspective on the evolution of online video. We highlight key video trends and video leaders on every…
