13 MIN TO READ B2B video marketing uses video throughout the customer journey to inform, educate, and assist current and prospective customers. The right B2B strategy will leverage video content for lead capture, relationship building, customer support, and sales. In this complete guide, we’ll walk through every step of creating an effective B2B video marketing strategy, with examples for brainstorming.
6 MIN TO READ Video is the most efficient way for businesses to communicate. Companies use video to easily share internal announcements, coordinate projects, onboard team members, and train new employees. From small businesses to large corporations, video enables teams to stay informed and coordinated. Yet businesses need the ability to share videos privately. Security is essential for numerous video applications, from proprietary information…
11 MIN TO READ Explainer videos are high-value content assets that expand brand awareness and increase website conversions. Read this post for a complete step-by-step guide to making an explainer video, plus 10 of the best examples we could find to spark inspiration.
5 MIN TO READ We are headed for a very strange holiday season. As the world is still grappling with COVID-19, we can expect some unique situations when it comes to celebrating the holidays with our friends and family. However, one thing has stayed consistent this year: an outpouring of holiday-themed commercials from the world’s biggest brands. Some ignore our current situation completely, others…
4 MIN TO READ This year, brands have been challenged like never before to keep up with a rapidly changing environment in the face of several ongoing crises. In particular, the pandemic has presented significant difficulties for video marketing, and not just in terms of production, but also in terms of messaging and resonating with audiences. In this post, we dissect the approaches of…
5 MIN TO READ As many companies are navigating a sudden switch to a remote workforce for the first time, a big stumbling block has been company-wide events that usually require experts or company leadership to make presentations in person. Important information can’t be delayed, and sometimes, it can’t be shared by email. So, what do you do when you can’t get everyone together?…
5 MIN TO READ While implementing video on your site for SEO is relatively straightforward, there are some common issues you’ll want to avoid. From technical problems, to common sense copy changes, these tips will help you improve your video SEO. 1. Skipping the Technical Side of SEO Video sitemaps, metadata, and structured data are essential for search engines to locate and index your…
8 MIN TO READ Sometimes, it seems like there’s more SEO advice on the internet than cute cat videos. Some of the advice is very high quality, while some is conflicting, and still more is just wrong. Today, we’re cutting through the noise to look at a proven, evergreen method for driving organic traffic to your site that you can easily replicate for your…
