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Posts Tagged with: Business Video

16 posts found

5 Use Cases for Business Videos & How to Track Success

5 MIN TO READ Discover how to use video to achieve business goals in customer support, learning and development, marketing, and more. We’ll also cover the video metrics needed to measure success. Review these video use cases to set clear goals for your video strategy.

B2B Video Marketing: How to Build A Successful Strategy

13 MIN TO READ B2B video marketing uses video throughout the customer journey to inform, educate, and assist current and prospective customers. The right B2B strategy will leverage video content for lead capture, relationship building, customer support, and sales. In this complete guide, we’ll walk through every step of creating an effective B2B video marketing strategy, with examples for brainstorming.

Best Practices to Securely Share Corporate Video

6 MIN TO READ Video is the most efficient way for businesses to communicate. Companies use video to easily share internal announcements, coordinate projects, onboard team members, and train new employees. From small businesses to large corporations, video enables teams to stay informed and coordinated.  Yet businesses need the ability to share videos privately. Security is essential for numerous video applications, from proprietary information…

How Major Brands Crafted Holiday Videos in 2020

5 MIN TO READ We are headed for a very strange holiday season. As the world is still grappling with COVID-19, we can expect some unique situations when it comes to celebrating the holidays with our friends and family.  However, one thing has stayed consistent this year: an outpouring of holiday-themed commercials from the world’s biggest brands. Some ignore our current situation completely, others…

How Major Tech Brands Responded to the Pandemic with Video

4 MIN TO READ This year, brands have been challenged like never before to keep up with a rapidly changing environment in the face of several ongoing crises. In particular, the pandemic has presented significant difficulties for video marketing, and not just in terms of production, but also in terms of messaging and resonating with audiences. In this post, we dissect the approaches of…

How to Live Stream Your Next Company Event

5 MIN TO READ As many companies are navigating a sudden switch to a remote workforce for the first time, a big stumbling block has been company-wide events that usually require experts or company leadership to make presentations in person. Important information can’t be delayed, and sometimes, it can’t be shared by email. So, what do you do when you can’t get everyone together?…

Ten Common Video SEO Pitfalls to Avoid

5 MIN TO READ While implementing video on your site for SEO is relatively straightforward, there are some common issues you’ll want to avoid. From technical problems, to common sense copy changes, these tips will help you improve your video SEO. 1. Skipping the Technical Side of SEO Video sitemaps, metadata, and structured data are essential for search engines to locate and index your…