5 MIN TO READ Maybe you’ve been at it for a while, or maybe a newly remote workforce inspired the C-suite to take on more rigorous internal communications. Either way, creating a workable editorial calendar for executive communications is an important undertaking that will support your company’s culture and growth over time. Whether you’re adding video to the mix, or building internal communications from…
4 MIN TO READ You’ve probably heard the term shutter speed, but do you actually know what it means, how it works, or how to choose the right speed? There is actually a super simple golden rule to go by, but also a lot more to it than you might think. In this How to Video episode, we’ll be tackling all things shutter speed….
4 MIN TO READ Footage can be recorded in several formats: uncompressed raw, Log, or standard color space to name a few. But, what do those terms even mean, and how do they impact your final result? In this week’s How To Video, we’re going to be taking a deep dive into the different types of video codecs, and the effect they have on…
4 MIN TO READ The rise of full-frame sensors has been on its way for years now. However, Super 35 is still seen as the standard for most serious filmmakers. In this episode of How To Video, creative director Nick LaClair discusses some of the pros and cons of full-frame sensors, and what he would buy right now. History Super 35 (or 35MM film)…
6 MIN TO READ Delivering a message on camera is one of the most challenging parts of creating professional videos, especially if you’re not used to being the star of the show. In the second part of our How To Video series on filming all by your lonesome, we’re looking at how best to get your message across. Whether you read from a script…
7 MIN TO READ In this episode of our How To Video series, our Creative Director, Nick LaClair, breaks down how to execute a professional video shoot all by yourself. To ensure that you get off to the right start, we’re looking at the gear you’ll need as well as three key steps to take prior to shooting. Watch the video below and keep…
5 MIN TO READ Marketing videos are rarely shared in just one place. Most are published not just on your website, but across a multitude of social platforms, each with different aspect ratios, resolution limits, and time limits. So, how can you make sure your video will work no matter where it’s being shared without quadrupling your workload? In this episode of our “How…
3 MIN TO READ No matter how many times a sales rep raves about your product or service, it can’t compete with a glowing review or testimonial from an actual customer. It’s like having a friend recommend a product; you’re automatically inclined to trust them.
In this blog post, we’ll take a look at why video testimonials resonate so well with audiences, using two examples from our own archive.
