The rise of full-frame sensors has been on its way for years now. However, Super 35 is still seen as the standard for most serious filmmakers. In this episode of How To Video: Camera series, creative director Nick LaClair discusses some of the pros and cons of full-frame sensors, and what he would buy right now. History Super 35 (or…
4 MIN TO READDelivering a message on camera is one of the most challenging parts of creating professional videos, especially if you’re not used to being the star of the show. In the second part of our How To Video: Filming Solo series on filming all by your lonesome, we’re looking at how best to get your message across. Whether you read from…
6 MIN TO READIn this episode of our How To Video: Filming Solo series, our Creative Director, Nick LaClair, breaks down how to execute a professional video shoot all by yourself. To ensure that you get off to the right start, we’re looking at the gear you’ll need as well as three key steps to take prior to shooting. Watch the video below…
7 MIN TO READMarketing videos are rarely shared in just one place. Most are published not just on your website, but across a multitude of social platforms, each with different aspect ratios, resolution limits, and time limits. So, how can you make sure your video will work no matter where it’s being shared without quadrupling your workload? In this episode of our “How…
5 MIN TO READNo matter how many times a sales rep raves about your product or service, it can’t compete with a glowing review or testimonial from an actual customer. It’s like having a friend recommend a product; you’re automatically inclined to trust them.
In this blog post, we’ll take a look at why video testimonials resonate so well with audiences, using two examples from our own archive.
3 MIN TO READVideo marketing is probably a big part of your marketing strategy. And if it isn’t yet, it soon will be. As demand for video goes up, it begs the question: should your company invest in an in-house team to produce your videos? Hiring dedicated team members to produce videos regularly sounds like a dream, but how do you do it?…
5 MIN TO READCreating a holiday video can be a struggle. Creating a holiday video within a short timeframe can be a nightmare, but it’s not impossible. Having creative limitations sometimes actually enhances the process. In this blog, we’ll take a look at our own holiday video, walking you through our process from start to finish as we sought to create a cost-effective,…
3 MIN TO READThe New Year always comes with a desire to improve upon the past, and video production is no exception. Whether you’re looking to do more of the same, or take things in a new direction, a solid budget will help you get there. We’re getting down to brass tacks in this blog post, and giving you a blueprint for budgeting…
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