2021 Video Marketing Refresh
4 MIN TO READ During the height of the pandemic, we saw an astronomical rise in video creation and consumption. In this post, we take a look at what companies can expect from video for the rest of the year and beyond.
4 MIN TO READ During the height of the pandemic, we saw an astronomical rise in video creation and consumption. In this post, we take a look at what companies can expect from video for the rest of the year and beyond.
5 MIN TO READ A year ago, video productions of all shapes and sizes came to a screeching halt. The outbreak of COVID-19 upended the industry, and put many, many people out of work. As the months ground on, creative ways were found to manage shoots safely, and work has resumed for much of the industry. Still, a lot of that work looks pretty…
5 MIN TO READ For much of the past year, it felt like the only constant was change. Many video productions were scrapped along with any other sizable gatherings, and even seasoned professionals were tasked with learning new ways of doing things. As 2020 draws to a close, we’re looking at the changes most likely to persist well into the New Year. 1. Live…
4 MIN TO READ Not too long ago, 360 video was all the rage. You saw it on Facebook, YouTube, and even in major advertisements. However, after a splashy debut, audiences lost interest, and it largely faded from the mainstream. In this episode of our How to Video series, we will be discussing the history of 360 cameras, some of the current consumer cameras,…
5 MIN TO READ We are headed for a very strange holiday season. As the world is still grappling with COVID-19, we can expect some unique situations when it comes to celebrating the holidays with our friends and family. However, one thing has stayed consistent this year: an outpouring of holiday-themed commercials from the world’s biggest brands. Some ignore our current situation completely, others…
4 MIN TO READ This year, brands have been challenged like never before to keep up with a rapidly changing environment in the face of several ongoing crises. In particular, the pandemic has presented significant difficulties for video marketing, and not just in terms of production, but also in terms of messaging and resonating with audiences. In this post, we dissect the approaches of…
8 MIN TO READ SproutVideo is celebrating ten years in business! That’s ten years of growth as a bootstrapped company, and unrelenting focus on all things video. Here are our top takeaways from what we’ve learned over the past decade, and what we’re excited about for the future. 1. Video Will Keep Getting Easier, and Harder, to Produce On its face, that’s clearly a…
4 MIN TO READ The perfect teasers are created to grab the attention of viewers and keep them wanting more. But, how do you craft one without giving too much away? In this post, we’ll be examining teasers and content snippets we’ve created, and deep-diving into the elements of what makes them successful. What is Teaser Content? A teaser is a short video that…
