4 MIN TO READ There are numerous ways to approach video marketing. There’s the explainer video approach, the interview approach, the webinar approach, and there’s the storytelling approach which we’re huge fans of here at SproutVideo. While there are many more, one trend that we have never explored is the idea of disturbing your audience with what we call the “yuck factor”. Please note…
7 MIN TO READ When you think about video marketing, chances are you think of videos that are 10 seconds to two minutes long. After all, we’ve all been told that nobody has the attention span for anything much longer than that. The accepted wisdom is that we must keep our videos short in order to get any views. What if we were to tell…
6 MIN TO READ The New Year is all about new beginnings. It’s no surprise many people start their job hunts in January. In fact, one of the largest job sites, Monster.com, sees a 70% spike in job searches in January. So, how can you be sure that your company stands out from the competition for talent? Use recruiting videos to establish your company’s…
7 MIN TO READ Some companies would prefer to stay as far away as possible from controversial issues. However, people have begun to expect more from brands. It’s not enough to have a good product, you also have to be a good global citizen. But, it’s clearly dicey, at best, to take a stand. Just look at the recent scandal that engulfed Papa John’s…
6 MIN TO READ Everything from their marketing to their compact and waterproof design tells you that action cams are for sports, adventures, or similar high-adrenaline endeavors. However, their innate flexibility has allowed for innovative uses in many areas of filmmaking. In fact, newer models of these “action” cams are beginning to create a new category entirely: the everything camera. For instance, the RX0…
4 MIN TO READ Whether vlogging is your livelihood, a new initiative for the company blog, or a hobby, making high quality videos is a must. This doesn’t necessarily mean using expensive hardware – that’s actually not as important as you might think. Rather, you have to take into account a wide range of elements. From lighting to hyperlinks, special guests to authenticity, here’s a checklist…
3 MIN TO READ Hands up anyone who’s ever watched a video online, only to be startled when the sound starts blasting out around the office or train? Thought so! That’s why so many of us prefer to watch silent videos, whether we’re taking a quick break from work, using public transport, or trying to keep things quiet so the baby doesn’t wake! In…
5 MIN TO READ A well-planned video marketing strategy takes video well beyond a few minutes of material to interest or educate your audience. A solid video marketing strategy will maximize the potential of video to build a lasting connection with your audience. In this blog, we’re going to share how to build a video marketing strategy that will enable you to set out your…
