4 MIN TO READ Do you know the perfect way to lose an online sale? Forcing your customer to stop the purchase process to phone or email your company to ask a question. Creating a comprehensive, video-based self-service process will ensure customers are equipped with all the information they need to make a purchase decision. Additionally, it’s important to continue to provide outstanding customer…
3 MIN TO READ Bottling everything up never did anyone any good! Releasing your feelings on video is not only cathartic, it makes for an authentic video that tells your followers exactly what you’re all about. But, you don’t want to come across as someone with anger issues! There’s a fine line between letting people know what you’re really thinking, and oversharing, or offending….
4 MIN TO READ Did you know the average human attention span is just eight seconds? That means videographers have only eight seconds to hook viewers before they move to the next thing. You could say that this makes life hard for video professionals, but we’re glass-half-full people here at SproutVideo! A truly memorable intro is a great opportunity to make a killer first impression,…
4 MIN TO READ Working with influencers is a great way to strike up a conversation with your target market, increase sales, and create exciting new content for your organization. But, instead of seeking out influencers and working with them, why not establish your own brand as a thought leader? In this post, we’re going to share practical advice on using video to accelerate…
2 MIN TO READ Video marketing is evolving at a hectic pace, and will certainly continue to do so in the coming year. We already shared our predictions for the most impactful trends for online video. Now, let’s take a closer look at what, specifically, is going to matter for video marketing.
4 MIN TO READ The end of 2016 is upon us, and what a year it was! Tumultuous at times, 2016 saw lots of ups and downs. The world of online video is no exception. From provocative live video streams, to innovative uses for 360 video and virtual reality, 2016 offered a lot of surprising moments. But, we believe the best is yet to come. To help you…
4 MIN TO READ The holidays are joyous, merry, and cheerful, but they can also be quite overwhelming. Between the inundation of repetitive jingles, aggressively urgent sales, and the pressure to be the perfect host, it’s all too easy to get caught up in the whirlwind and wake up in the New Year wondering what on earth just happened. When it comes to video,…
3 MIN TO READ Sometimes we need to escape from it all. Watching shows about the mega-wealthy, pinning fabulous designer clothes on Pinterest, or planning what you’d eat at a Michelin-starred restaurant… As well as a source of escapism, luxury brands can also provide inspiration for everyday video marketing campaigns. In this post, we take a look at the techniques used by some luxury brands, and…
