5 MIN TO READ January always starts off with the best intentions, whether it’s a goal to exercise more, eat healthier, or commit to learning a new skill. As we all know, it’s easy to fall off the wagon as the year unfolds. Today, we’re here to help you make – and keep – an important resolution for your business. Make 2019 the year…
3 MIN TO READ Ever wonder why food looks so much better on your plate than it does on camera? As it turns out, there are a few simple tricks to filming food so that it looks as good as it tastes. We’re not talking about crazy food industry sleight of hand, like using shaving cream instead of whipped cream. We’re talking about easy ways…
9 MIN TO READ From epic fifteen minute long fight scenes, to fun holiday commercials, single take shots are suddenly everywhere. What used to be a cinematic feat is rapidly becoming commonplace in TV shows, music videos, and online videos. Still, not all “oners” are made the same way, or for the same reasons. If you’re considering attempting a single take, whether it’s to…
5 MIN TO READ As the nights grow longer, and the shadows deepen, our minds tend to turn to things that go bump in the night. With Halloween around the corner, it’s the perfect time of year to embrace the spookier side of filmmaking. In this episode of our How To Video: Lighting series, we’re diving headfirst into the world of horror. Our video…
5 MIN TO READ It’s no secret – video is everywhere! Brands are using video in new and exciting ways and enjoying unheard of results, like higher time on page, lower bounce rate, and jumps in SEO. But why? What is it about video that leads to higher engagement and interaction rates? It has a lot to do with human psychology. Video as a…
4 MIN TO READ It’s a hard truth that not every product is exciting. They might be incredibly necessary, they might even solve important problems, but at the end of the day, they are still… boring. However, that doesn’t mean the stories told about these products have to be boring. In fact, using video, you can demonstrate the exact opposite. The key to success…
6 MIN TO READ It’s one of those days. Everything is going wrong – products are failing, websites are crashing, and customers are grumbling. Worse, they’re posting about it online for the world to see! Before things get out of hand, you need to start engaging with your customers in a helpful and meaningful way. That’s where video comes in. Video can be a…
6 MIN TO READ Photo Credit: g-stockstudio on Shutterstock Video is everywhere, and your next business conference should be no exception. After all, it’s one of the best ways to showcase the work of your company and employees, and can help engage attendees. However, video can be a distraction, or even feel intrusive if it’s not incorporated with intention. So, how can you strike the right…
