3 MIN TO READ If video is anything, it’s constantly changing. Knowing where to start, or simply keeping up, can seem daunting at times. In the first episode of our Pro Perspectives series, we catch up with Clark Vandergrift, an independent photographer and videographer. He shares some amazing tips on how embracing personal work as a laboratory for learning new things can lead to…
5 MIN TO READ One of the simplest, most common types of video out there is also one that so many companies manage to get really wrong. We’re talking about screencasts. They’re everywhere, and they’re usually too long, boring, and suffer from easily correctable faults. Whether they’re out of focus, or hard to follow, there are easy solutions to these problems. If you’ve ever wondered…
5 MIN TO READ In this exciting product update, we’ve introduced support for our top-requested feature of all time. You can now add team members to upload videos, share content, and help manage your SproutVideo account. But, that’s not all. We also added support for Two-Factor Authentication, created new analytics reports, made all of your data exportable, added video security features, and are introducing premium…
4 MIN TO READ Last year, we saw retailers and other B2C companies diving into storytelling with enthusiasm and plenty of Hollywood flair. Recently, it seems as though B2B companies picked up the torch and really ran with it. Telling B2B stories requires a heavy dose of authenticity, or they won’t ring true. They also have to be really compelling, or risk being a…
6 MIN TO READ The bidding for Amazon’s second headquarters has been fierce. All in all, 238 different cities are vying for the chance to house 50,000 Amazon employees. Not surprisingly, many cities chose to include video as part of their pitch. We watched videos from dozens of cities, and noticed interesting differences and commonalities across many of them. Here’s our take on who…
10 MIN TO READ When it comes to on-boarding, training, or developing new skills, video is your secret weapon. Compared to traditional training methods, such as in-person meetings, seminars, or extensive reading, video can save your company a considerable amount of time and money. In this post, we’ll walk you through how to successfully design, implement, and analyze a video-based training program for your employees.
6 MIN TO READ Everything from their marketing to their compact and waterproof design tells you that action cams are for sports, adventures, or similar high-adrenaline endeavors. However, their innate flexibility has allowed for innovative uses in many areas of filmmaking. In fact, newer models of these “action” cams are beginning to create a new category entirely: the everything camera. For instance, the RX0…
8 MIN TO READ When you think of artificial intelligence, your mind jumps to fascinating subjects like supercomputing, robots, and self-driving cars. In fact, the field of artificial intelligence is very expansive, and incorporates everything from algorithms to machine learning and yes, robotics. Although exciting, the rise of artificial intelligence has important implications for business video. It impacts everything from how videos are filmed, edited, and discovered online, to…
