4 MIN TO READ Sometimes inspiration for great videos comes from places you’d least expect. In this post, we’re looking at some unconventional—yet surprisingly popular—models of engaging video. In our analysis, we extrapolated what makes these videos effective, despite being more than a little odd. Keep reading, and you’ll see what we mean.
2 MIN TO READ After a rapid rise that began more than a decade ago, video is now the predominant way of sharing information online. But, what does all this growth mean for video? Where do we go from here? In this post, we take a global perspective on the evolution of online video. We highlight key video trends and video leaders on every…
4 MIN TO READ Collaborative video projects with other brands can be an incredibly valuable part of a B2B video marketing strategy. By combining forces, co-promotion allows both companies to reach new audiences that might not have been aware of their offerings before. It also enables you to connect your brand story to others, creating alliances and enriching the social value of your brand….
4 MIN TO READ Pop videos are the essence of great video marketing. For over three decades now, music videos have represented the sum of the media’s ability to capture public imagination and use it to sell something—in this case, music. The people behind the videos, the producers and directors, have honed the skill of making great video to a point of near-perfection; in…
3 MIN TO READ As you’re finishing preparations for the amazing tour video of the house you want to sell, it’s time to think about audio. Audio is by far the easiest giveaway for a low-budget video, and so this is where you need to invest some attention to detail — although not a lot of time — to get a strong result. The…
3 MIN TO READ Note: This post is part of our Real Estate Series on selling your house with video. View earlier posts here and here. To achieve a polished and professional-looking video tour of your home, lighting is one of the most important elements to get right. The quality of lighting will also have a major visual impact on how attractive—and large or…
3 MIN TO READ Note: This post is part of our Real Estate Series on selling your house with video. View last week’s post here. When it comes to giving a virtual video tour of your house, the best approach is likely to be a minimalist one with no tour guide to distract viewers, just all the most striking views of the house itself….
4 MIN TO READ Most real estate veterans know that there’s a special formula to making a house sale-ready. This is the formula of “staging” — highlighting your home’s strengths, downplaying weaknesses, and appealing to the largest possible pool of potential buyers. If you’re going to sell your house with video, classic staging tips, as well as a few creative ones, are going to…
