4 MIN TO READ Image Credit: 24hoursofhappy.com (2013) This month’s Video Spotlight is on the epic 2013 music video “Happy” by singer and producer Pharrell Williams. It’s still stuck in our heads, and for good reason. The song “Happy” hit number 1 in 24 countries around the world in 2013 and 2014, thanks to the simple yet incredibly effective music video campaign that went…
2 MIN TO READ Video is a fast, visual, engaging way to introduce your team members to each other, and to highlight the great work that they do. In this post, we’ve come up with a few ideas to help you get beyond the typical interview format to create dynamic team videos.
3 MIN TO READ Preparing for your next event? It will be important to put out promotional materials that create a buzz and inspires people to get involved. At the same time, you may want to weave this event into the larger narrative of what your company is about, without losing focus on the event. That’s a lot to achieve on top of managing…
4 MIN TO READ When it comes to getting the right feel for your videos, anticipating your audience’s emotions is key. For lessons on how to do it right, who better to look to than one of the greatest filmmakers of all time, and arguably the master of visual narrative, Alfred Hitchcock? In a fifty-year film career, Hitchcock pioneered a number of visual effects…
3 MIN TO READ Maybe you already own a GoPro or HD video-equipped drone, or maybe you’re thinking of investing in one to bring an element of epicness into your videos. In either case, GoPro and drones have a lot to offer in terms of drama, with the ability to capture powerful new perspectives that translate into amazing video moments. Here are the basics…
4 MIN TO READ The “sales funnel” is a concept used to describe the process of customer acquisition and maintenance, and is likely familiar to you if you’re in the retail or marketing industries. The “funnel” refers to, in effect, the whittling down of your audience to focus on the customers and potential customers with whom engagement will offer the best ROI. In this…
4 MIN TO READ We love hacks. One of the easiest, most economical video hacks with a lot of impact, is understanding how to use camera angles. By tilting your camera, you can instantly communicate recognizable feelings or abstract ideas, like power. A little trilogy named ‘Lord of the Rings’ is full of these clever techniques. Peter Jackson thoughtfully made use of camera angles…
3 MIN TO READ Instagram has exploded in popularity. It’s become a crucial part of effective social media strategies. And, now is the perfect time to hop on board the train and use this platform to promote your site’s videos. Here are eight inspiring ideas for ways to use Instagram to pique your audience’s interest.
