4 MIN TO READ The “sales funnel” is a concept used to describe the process of customer acquisition and maintenance, and is likely familiar to you if you’re in the retail or marketing industries. The “funnel” refers to, in effect, the whittling down of your audience to focus on the customers and potential customers with whom engagement will offer the best ROI. In this…
4 MIN TO READ We love hacks. One of the easiest, most economical video hacks with a lot of impact, is understanding how to use camera angles. By tilting your camera, you can instantly communicate recognizable feelings or abstract ideas, like power. A little trilogy named ‘Lord of the Rings’ is full of these clever techniques. Peter Jackson thoughtfully made use of camera angles…
3 MIN TO READ Instagram has exploded in popularity. It’s become a crucial part of effective social media strategies. And, now is the perfect time to hop on board the train and use this platform to promote your site’s videos. Here are eight inspiring ideas for ways to use Instagram to pique your audience’s interest.
3 MIN TO READ Today, we’re sharing ways you can incorporate charity into your videos. We’ll look at why video is the perfect vehicle for highlighting charitable causes, and how you can inspire others to make a change. We’re going to start with a story.
2 MIN TO READ Today we’re taking a little inspiration from online chatter. That’s right. Today’s post is dedicated to slow motion. If you’ve been paying attention to tech news or watching some of the newest video trends, you might have noticed a bit of buzz about it over the past couple weeks.
3 MIN TO READ Flo. Billy Mays. The MicroMachines Man. A gecko. Four very different, uh, people; four very different products. These spokespeople have become icons, just as famous as the products they represent. A spokesperson is a brand ambassador, an extension of your business. That’s why choosing the right person (or animal) can seem like a daunting task. Here are the top twelve…
5 MIN TO READ Need some ideas for b-roll shoots? Here are 25 places and spaces where you can capture ideal b-roll footage.
5 MIN TO READ A good ‘About Us’ video tells the story of a brand, provides necessary information, fulfills a need, establishes a bit of social proof, and clearly shows what a brand is about. We’ve discussed a lot of different kinds of videos in this blog: interviews, series, and outdoor shoots, but your ‘About Us’ video is perhaps THE most important video you…
