2 MIN TO READ You probably know by now that Instagram is a major—and growing—platform for video marketing. Between stories, ads, and regular videos in the timeline, users are seeing a lot more video on this social media platform. If you’re thinking of ways to expand your marketing efforts across platforms, Instagram video is a pretty obvious place to start. But it’s a unique…
2 MIN TO READ Winter is fully upon us, with chilly winds urging many to stay cozy indoors. However, some of the best and most reusable footage can be captured during the coldest weather, providing you know how to prepare. In this post, we’re setting you up with the key info you’ll need to film in the snow, from looking after your equipment to…
2 MIN TO READ In recent years, both transparency and corporate responsibility have become major components of many organizations’ public relations strategies. Why is it so important to be transparent to consumers? Because these days, people genuinely care about the origins of what they’re buying. Empowered by the internet to seek and find information about where products come from and how they’re made, companies…
2 MIN TO READ As we dive into 2016, it’s a great time to think about how you’re going to keep your team pumped all year long. Video is one of the tools in your toolkit whose value shouldn’t be underrated. Have you considered the ways you can use video to keep your team connected to each other and company culture? No? Let’s have…
4 MIN TO READ Sometimes, even if you know exactly what you need your video to say, it’s difficult to know how to ease your viewers into the right frame of mind to be receptive to that message. That’s why creating intros can be one of the most challenging parts of making a good video. The bottom line is that your introduction has to…
3 MIN TO READ One thing that’s true of most teams is that you get a mix of personalities—at least if you’re lucky. As you prepare to launch your video marketing strategy for 2016, one thing that should be on your mind is how to leverage the best aspects of each team member’s skill set and working style to make better videos. There are…
2 MIN TO READ This year was a big year for video. This is the year that 360-degree video became major, the year that social video outpaced SEO, and the year that we got a new video player design! Okay, so maybe that last one is less of a world-mover and more just awesome for our customers. In any case, 2015 has been amazing,…
3 MIN TO READ There’s been a lot of buzz this year about the epicness that is 360-degree video, with brands that have big visual elements—think tourism, products with high design concepts, any kind of sport or performance—making the most of what 360 video has to offer. A number of brands have taken quick advantage of this highly interactive video format, and we thought…
