5 MIN TO READ It’s a message that no one wants to receive: your corporate video containing sensitive information was somehow shared outside of your company, and could potentially cause a PR nightmare. The question is, what do you do now?
3 MIN TO READ It’s been awhile since we pointed you toward the best in video editing apps, although creating high-quality video on the move has become an increasingly regular tactic for many brands. Not only are many mobile devices now capable of capturing video to a professional standard, but born-mobile video is also potentially better suited for addressing the mobile marketplace—a fact that…
4 MIN TO READ Explainer videos have a bad reputation for being expensive and difficult to get right. When we set out to make a video showcasing our video website features, like any normal company with finite amounts of time and resources to throw at a given project, we had those very same concerns in mind. Here is a breakdown of how we managed…
5 MIN TO READ Image Credit: katemangostar (Freepik) Video marketing is often touted as on the most highly effective ways for B2B companies to reach new potential customers, capture leads, and grow their business. But, how do you really know if you are getting your money’s worth? In this article, we walk you through how to track, calculate, and improve B2B video marketing return…
2 MIN TO READ In recent years, both transparency and corporate responsibility have become major components of many organizations’ public relations strategies. Why is it so important to be transparent to consumers? Because these days, people genuinely care about the origins of what they’re buying. Empowered by the internet to seek and find information about where products come from and how they’re made, companies…
2 MIN TO READ As we dive into 2016, it’s a great time to think about how you’re going to keep your team pumped all year long. Video is one of the tools in your toolkit whose value shouldn’t be underrated. Have you considered the ways you can use video to keep your team connected to each other and company culture? No? Let’s have…
3 MIN TO READ One thing that’s true of most teams is that you get a mix of personalities—at least if you’re lucky. As you prepare to launch your video marketing strategy for 2016, one thing that should be on your mind is how to leverage the best aspects of each team member’s skill set and working style to make better videos. There are…
2 MIN TO READ This year was a big year for video. This is the year that 360-degree video became major, the year that social video outpaced SEO, and the year that we got a new video player design! Okay, so maybe that last one is less of a world-mover and more just awesome for our customers. In any case, 2015 has been amazing,…
