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Post Category: Business

10 Major Predictions for Online Video in 2017

The end of 2016 is upon us, and what a year it was! Tumultuous at times, 2016 saw lots of ups and downs. The world of online video is no exception. From provocative live video streams, to innovative uses for 360 video and virtual reality, 2016 offered a lot of surprising moments. But, we believe the best is yet to come. To help you…

4 MIN TO READ

How to Stay Relevant: Using Video to Reach a New Audience

If your brand needs to connect with a new audience – or even reconnect with an old one – there’s no better way than video. Whether you recently changed your core message, introduced an exciting new product range, or want to engage with an entirely new target market, video will enable you to stay relevant. Even better, your audience can enjoy, take…

4 MIN TO READ

End of Year Wrap Up Tips for Video Marketers

Is it just us, or did the last year fly by? Seriously, where did the last 11 months go!? If you’re feeling a little behind as we wrap up December, this post is for you. Prepare to hit the ground running in the New Year by taking stock of your video performance over the past year. Also, it’s time to prune your…

4 MIN TO READ

How to Leverage Video for Growth Marketing

Growth marketing refers specifically to the entirety of the customer lifecycle. It has to do with accelerating the rate at which new prospects convert to active users of your product. It can also include new acquisition through customer referrals. Here’s how to leverage video at every stage of the growth marketing process to improve engagement and drive referrals.

3 MIN TO READ

How Customer Feedback is Used at SproutVideo

We wouldn’t be anywhere without our customers. This isn’t just about keeping the lights on. It’s really about building a better video hosting platform for business by listening carefully to what our customers are telling us. Gathering, analyzing, and implementing customer feedback is one of the most important activities a business can embark on. All too often, it’s left too…

5 MIN TO READ

10 New Ways to Engage Students with Video

Have you ever wondered how to harness the power of video in the classroom? In our previous post we shared engaging video assignments for elementary and middle school students. Now, we’re going to look at how it can be used to enhance your students’ learning experience (and cut down on your administrative tasks!).

3 MIN TO READ